Four Star Rating for University of HealthCare/University of Business Leadership Program

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This announces a rave review of a book/CD training program by one of the world's top CEO coaches. The program is designed to make the ideas available in interactive form to the masses.

Foreword Reviews gave the UniversityOfHealthCare Secrets of a Leadership Coach a four-star book/CD review rating.

This unique program enables the learner to learn and participate in the techniques of Marshall Goldsmith in the privacy of one’s personal computer. Goldsmith’s books have been business best sellers; this series takes them a step further by organizing his work into four practical tracks and providing body language, nuances of tone, and interactivity to the learner.

Marshall Goldsmith has been ranked in the Wall Street Journal as one of the "Top 10" consultants in the field of executive development. His work has received national recognition from the Institute for Management Studies, the American Management Association, the American Society for Training and Development and the Human Resource Planning Society. Marshall is one of a select few consultants who has been asked to work with over 50 major CEOs. His clients have included corporations, such as: 3M, Accenture, American Express, AHP, Aventis, Boeing, CalPERS, Chase Bank, GE, General Mills, Glaxo SmithKline, IBM, Johnson & Johnson, KPMG, McKinsey, Motorola, Pitney Bowes, Southern Company, Sun Microsystems, Thomson, UBS, and Weyerhaeuser.

Daniel Farb, CEO of the company and a co-author of the series, said, “Computer-based learning has the potential of democratizing the leadership and personal development techniques once reserved for the elite. So we have created a program that one can savor over and over and return to at one’s own pace. One can make a better work environment by providing it to everyone in the company. It is also a great personal development program for anyone who has relationships with other people.”

This program is available in the following formats:

--Web-based on the UniversityOfHealthCare website at
--CD-ROM or Manual/CD-ROM combination at
--Group licensing for a corporate Learning Management System

The program has the following sections, which are also available individually:

--1 Executive Coaching Techniques

--2 Developing Ourselves as Leaders

--3 Developing Others

--4 Developing a Team

--5 Practice and Assessments (This uses the techniques explained in the four earlier courses to help the learner interactively develop a personal action plan.)

The unabridged review is reprinted below.

UniversityOfHealthCare is a total e-learning solutions provider for management and healthcare. Its services include implementation of a learning management system, consulting, hundreds of web-based courses, and manual and CD publishing.

The UniversityOfHealthCare website is and the CD catalog is at That page has a link to slide shows of screen shots from the courses. Group sales:

The Review:

Successful people do not need to learn what to do to be an effective leader as much as they need to learn what and when to stop! With a book, a Windows-based computer, an interactive CD, and a unique user code to unlock the program, in Secrets of a Leadership Coach Manual authors Farb, Goldsmith, Gordon, and Coffey provide five courses to present leadership coaching ideas that develop leaders, help leaders develop others, and help leaders develop teams.

The CD chapter introductions include additional information not in the book. In some lessons, the CD chapters are in a different order than in the book. Despite this unrelatedness, video clips from live workshops, animation, review questions after each main course segment, reviews of key points, and all CD parts repeat and enhance the book for a purposeful learning experience. The CD also adapts to help disabled people more easily access information. When CD text is identical to the audio soundtrack in the video, the learners can choose their learning preference: listen to the soundtrack if auditory or read the soundtrack text if visual. Sometimes, the CD requires the visual learner to listen to a video soundtrack. The learner is regularly fully engaged in a participative learning experience with the CD.

Secrets of a Leadership Coach 3, Developing Others, details eight steps on how to coach others. The steps use a distinctive feedback process which Marshall calls feedforward. “Feedforward occurs when a person gives someone else suggestions for the future and helps as much as he or she can.” Feedforward in Secrets of a Leadership Coach 3 reinforces the same point made in Secrets of a Leadership Coach 2, Developing Ourselves as Leaders. The third of the eight steps is Collect Feedback, which directs the leader to encourage people to state their feedback in the feedforward mode. While the CD program states, “You don’t have to have forms; you don’t have to have processes,” in clarifying this step, the book omits this possible relevant point. Research supports that feedforward produces more positive action in both the sender and receiver than feedback.

In the five courses: Executive Coaching Techniques, Developing Ourselves as Leaders, Developing Others, Developing a Team, and Practice Files, either a beginner or experienced leader is in a learning environment similar to being in a live, participative workshop with the added benefit of being able to repeat the information as much as desired. The CD course provides ample extra discussion and together the set makes for a useful and relevant tool.

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Judy Terracina
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