Persistence Pays

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Masters of Success, identifies seven traits and trends common to some of the most successful people in the fields of sports, business and entertainment.

A new book whose goal is to discover what determines success by looking at hundreds of case studies has come up with one answer your elementary school teacher probably told you about: success comes to those who are persistent.

In his latest book, Masters of Success (Entrepreneur Press, 2004), Ivan Misner, PH.D. identifies seven traits and trends common to some of the most successful people in the fields of sports, business and entertainment. While some of the traits identified in the book are surprising, that success is often determined by persistence is not.

In most success stories, persistence is a recurring theme,” says Misner. “People who achieve what they set out to achieve are usually seen to be steadfast in pursuit of their goals, unwilling to let difficulties stand in their way. Dogged determination is the cornerstone of many successes. This is why the harder the people work, the luckier they seem to be.”

According to Dr. Misner, other traits of our most successful are being passionate about what you’re doing, being systematic, and being known as someone willing to help others.

Yet Misner adds a caveat to the rather obvious identification of persistence as a factor in success. “But persistence alone does not guarantee success. The successful pursuit of a goal also requires following a system or a plan. It’s more than just hanging on when everybody else has let go; it’s persistence with a plan.”

Ivan Misner, Ph.D. is founder & CEO of BNI (Business Network Int’l), a referral networking organization with Chapters in 19 countries around the world. He is also the author of several books including the NY Times best-seller, “Masters of Networking,” and the recently released #1 best-seller, “Masters of Success.”

CONTACT:

Michael Drew

850-747-8188

promoteabook@comcast.net

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