Life Changing Goals Tend to be Long-Term

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New Anthology of Success Finds Power in Dreams

“Make your goals small enough that you can achieve them.” “Don’t bite off more than you can chew.” “Don’t dream too big, or you may only be let down.” Goalsetting on the level of the realistic and practical has been a mainstay of so-called successful thinking for decades. But according to a book that chronicles the lives and stories of dozens of successes, having long-term, “dreamy” goals may be a more important arbiter of success.

In a new book, Masters of Success(Entrepreneur Press, 2004), Dr. Ivan Misner dispels the idea that one’s dreams need be small, obtainable and practical. Instead, Misner tries to rally his readers by giving them inspiration from those who have dreamed big.

“Short term goals are not what we mean when we talk about being goal-oriented,” Misner says. “Successful people set goals well into the future: graduate from medical school, start a business, make a million dollars. Setting long-term goals pulls them into behaviors aimed at achieving the goals. The influence of setting a goal stretches all the way from the future back to everyday life. Goals define a person’s lifestyle.”

To Misner, who has certainly seen success, both in the creation of his company, Business Network International, and in his best-selling books, goal setting actually creates the person. To him, the goal setter begins to live the goal.

“Conscious goals can turn into unconscious goals,” Misner advises. “We may become so deeply committed to a long-term goal that it takes over our everyday life and we stop thinking about it; when this happens, our goal becomes our autopilot.”

Ivan Misner, Ph.D. is founder & CEO of BNI (Business Network Int’l), a referral networking organization with Chapters in 19 countries around the world. He is also the author of several books including the NY Times best-seller, “Masters of Networking,” and the recently released #1 best-seller, “Masters of Success.”


Michael Drew


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