(PRWEB) November 12, 2004
Trade Show marketing continues to lag behind today's economic realities according to the 2004 Annual Marketing Fact Book, produced by the American Marketing Association. Rising expenses and declines in attendance is causing increased scrutiny by CEO's who are pressing exhibit managers to show more direct results from trade show marketing. Part of the complexities surrounding accurate trade show ROI valuations relates to how trade show marketing impacts other critical sales parameters which are generated indirectly.
Where trade shows still perform well is if you consider what is so sometimes called Holistic Marketing. The 'holistic benefit' trade show activity can generate is also very significant. The benefit comes from people who have not visited the trade show, but become aware of it through the tradeshow website. Indeed this benefit can increase the worth of exhibiting several times over.
One of the holistic benefits relates to how the trade show presence is featured on the website. To be effective however, the website needs to leverage three critical sales parameters; credibility, searchability and usability. (1) Credibility-exhibiting at a trade show is a powerful competitive symbol. (2) Searchability -developing a separate event landing page or micro-site is in its effect on search engine keyword rankings. (3) Usability - exhibitors who offer a landing page can give more details, company contacts and information to aid in lead generation.
Search Marketing Pros has developed uniquely targeted search engine visibility programs which blend the synergistic power of trade show marketing with effective search marketing strategies. Search Marketing Pros offers programs with dual pronged benefits (1) new cost-effective ways for shows to generate more qualified attendance and (2) a new marketing partnership shows can offer their exhibitors with a year-round window into their marketplace.
Search Marketing Pros brings a unique blend of expertise in Trade Show and Internet Marketing with a combined experience of some 20 plus years of its two founders in those industries. The firm is headquartered in Diamond Bar, California, Phone 714-516-8276 and it's url is http://www.searchmarketingpros.com.
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