RoleFlow Launches “Idea to Action” Promotion to Streamline Business Process Automation

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RoleFlow, a leader in role-based workflow for the web enabled enterprise, is pleased to announce today the availability of the Idea to Action rapid start kit.

Delivering the next generation workflow platform for the web-enabled enterprise, RoleFlow today announced immediate availability of its "Idea to Action" promotion for enterprises seeking the cost-cutting advantages of role-based workflow. Partnering with companies on their first role-based workflow project, RoleFlow enables enterprises to realize the immediate benefits of role-based workflow by jumpstarting a rapid process improvement deployment for the enterprise. Particularly attractive to manufacturing, distribution, financial services, life sciences, utilities, and health care, RoleFlow’s "Idea to Action" promotion is designed to be a rapid introduction to Role-Based Workflow using the company’s business driven process management platform. At the core of the promotion is the RoleFlow Rapid Start Kit; combining process mapping services, application licenses for the process management suite, training, and a deployable, production ready business process application.

Enterprises have realized a five-fold improvement in total project time using RoleFlow technology. "Seeing is believing, and a working application is worth 1,000 PowerPoint oresentations," said Mark Blumenfeld, CEO of RoleFlow. "Any company new to role-based WorkFlow will find the 'Idea to Action' promotion rapidly brings its first application into production. With the RoleFlow Rapid Start Kit, organizations learn how to harness the power of business driven computing, extend control of the business units to automation projects, and put the power where the work is done." Steve Weissman, President of Kinetic Information, a firm providing analytics on technology trends says "Technology only returns business value when it helps people get things done. Because it knows this full well, RoleFlow is taking great pains to ensure its offerings can be readily used and appreciated by the folks who benefit from them."

The "Idea to Action" promotion highlights the enduring value-proposition of RoleFlow's unique approach to workflow. By dramatically reducing the need for extensive analyst and computer programming resources, applications built on the RoleFlow platform deliver the robust functionality and web presentation that end-users demand and the cost-cutting advantages that are unavailable with other traditional workflow technologies. The combination of business driven benefits and an intuitive, rapid automation environment, enable RoleFlow to set the standard for role-based process automation.

Starter Kit Components

The RoleFlow Rapid Start Kit includes dedicated time from a RoleFlow professional services analyst, process mapping for a selected business process, a production ready application, fast-track training program and application licenses for RoleFlow’s Process Designer and Process Manager software tools. The training program combines methods training by RoleFlow experts, either on site or at RoleFlow's Madison headquarters. The program covers the fundamentals of Role-Based analysis for business users and teaches business users how to define, map and automate processes using the RoleFlow environment. Technical training focuses on the integration of RoleFlow applications within existing application environments and demonstrates how RoleFlow technology leverages and extends current investments in enterprise technology.

Concluded RoleFlow's Blumenfeld, "Our 'Idea to Action' promotion spotlights our products greatest advantage – delivering the power of rapid business process improvement directly to the business side of the enterprise. Business people using RoleFlow technology can design and deploy an application almost as fast as they can prepare presentation about it. The RoleFlow Rapid Start Kit is designed to guarantee success.”

Available today, the RoleFlow Rapid Start Kit is priced at $5,000.

For more information about the "Idea to Action" promotion and the RoleFlow Rapid Start Kit, please call 608-663-8835, email, or visit


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Kate Wesselink
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