Tracking your Emotionally Connected Website: The Numbers Don't Lie!

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Annie Jennings PR is sponsoring a free teleseminar, "Tracking your Emotionally Connected Web Site: the Numbers Don't Lie," Nov. 3 at 1 p.m. EDT. Web site strategy expert Philippa Gamse will be joined by John Marshall, CEO of ClickTracks, prize-winning Web analytics software. Learn how to use your traffic reports to improve your sales and conversion rates, engage your visitors more deeply in your content and optimize your marketing strategies.

It's crucial to evoke the powerful emotions in your Website visitors that will engage them in your site and motivate them to do business with you. But how can you tell whether your Website is performing in that regard (beyond how often the phone rings!), and how can it be improved?

Your traffic reports offer many clues about the needs of your visitors and how they respond to your site. If you don’t review these on a regular basis, you really can’t fully evaluate the return on your Web investment. And, you could be missing critical clues as to how user-friendly your site is, how effectively your message is reaching your visitors, and what needs they may have that you aren’t currently meeting.

Join Philippa Gamse CMC, Website strategy consultant, and John Marshall, CEO of ClickTracks, developers of the award-winning Web analytics software, for a free telephone seminar packed with tips, case studies and advice.

Together, Philippa and John will discuss the aspects of site design and content that make the biggest difference to conversion, and how web analytics is a vital tool that tracks how well your site meets its goals.

Learn how to interpret your traffic reports to:

  • improve your sales and conversion rates
  • engage your visitors more deeply in your content, and
  • optimize your marketing strategies.

To register for this free teleseminar on November 3rd at 1:00PM EST
(This program will also be recorded and made available, so if you can't make the live event, you'll be able to get the CD).

About Philippa

Philippa Gamse is a Website strategy expert. She helps companies, associations and nonprofit organizations to maximize their return on investment in their online presence. She is a Certified Management Consultant, a designation earned by less than one percent of professionals.

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About ClickTracks

Winner of the ClickZ 2004 Best Web Analytics Tool and Best Small Business Analytics

John Marshall is a Netscape alumnus who is responsible for two other successful software companies. He regularly speaks on the topic of web analytics and marketing.

For further information:

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Philippa Gamse
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