Danville, CA (PRWEB) November 1, 2004
ÂMissing Iraqi WeaponsÂ is the fastest riser according to The Global Language MonitorÂs special pre-Election PQ Index (Political-sensitivity Quotient) of Hot Political Buzzwords released earlier today. Kerry Âflip flop/floppingÂ is the second biggest mover, rising 3 places to No. 5. References to ÂMary CheneyÂ take the top spot, up some 1400% for the month, while ÂBush as a ConservativeÂ comes in at No. 2 and the Dan Rather 'Bias" reference, though still strong, falls two spots to No. 3.
The PQ Index is a proprietary algorithm that tracks politically sensitive words and phrases in the print, electronic media and on the Internet (http://www.LanguageMonitor.com).
The recent Osama bin-Laden tape that aired on QatarÂs al-Jazeera network has, thus far, made little impact on the PQ Index Â though its repercussions in events to unfold over the next seventy-two hours remain to be seen. Even with accelerators built into the PQ Index to weight events of the two weeks preceding the election more heavily, the Âbin-Laden al-JazeeraÂ tape remains outside the Top Twenty.
ÂThe combination of the rise of ÂMissing Iraqi WeaponsÂ and the appearance of the bin-Laden video seems to indicate that the missing explosives issue actually works in Bush's favor since it appears to underscore the President's war rationale: the USA is at war, and under attack, and that explosives that can be used for WMDs and pre-cursers for those very same WMDs were widespread in pre-War Iraq,Â said Paul JJ Payack, President of the Global Language Monitor.
ÂIn the final hours of the campaign, we are witnessing the impact and staying power that the internet Â and blogosphere -- have had upon the campaignÂs dialogue, discourse and direction,Â said Payack, Âgreatly extending the life of specific stories, such as that concerning the Swift Boat controversy or Fahrenheit 911, thereby greatly diminishing the impact of the 24-hour news cycle.Â (For more information on the Demise of the 24-Hour News Cycle, go to http://www.LanguageMonitor.com.)
ÂKerry Flip Flop/FloppingÂ moved to its highest position yet at No. 5, and the 'Mary Cheney' issue has shown surprising staying power in the final weeks of the campaign. ÂColossal ErrorÂ (No. 9), ÂGlobal TestÂ (No. 16), and ÂMary Cheney,Â were the top three political buzzwords to emerge from the Presidential Debates, though all three trailed ÂDan Rather BiasÂ (as well as the Bush Conservative, No. 2, and Kerry Liberal, No. 4, labels). Kerry as a Liberal (usually used in the pejorative sense) outpaces Bush as a Conservative (usually used in a complimentary manner) in growth -- though it falls behind in the actual ranking.
ÂColossal errorÂ was Senator KerryÂs description of President BushÂs decision to Ârush-to-warÂ (No. 31), and Âglobal testÂ was his description of the bar he would set before committing the US to Âpre-emptive strikesÂ. Both Kerry and Edwards cited the sexuality of the vice presidentÂs daughter in their debates, a move widely viewed in the subsequent polls as Âpolitically motivatedÂ and 'gratuitous'.
The biggest losers were ÂGlobal testÂ, falling seven places to No. 16, Ârush to warÂ falling nine spots to No. 31 and ClintonÂs ÂMy LifeÂ from Nos. 15 to 21. Also falling out of the Top Twenty, was Âeconomic recoveryÂ evidently losing steam as an issue, falling from No. 18 to No. 22.
The November PQ Index with comments and key factors follows.
1. Mary Cheney
Comment: An unnecessary diversion for the Kerry camp
Factor: Up 1400% for the month
Last month: No. 13
2. Bush Conservative
Comment: Seen as a badge of honor
Factor: Up 40% for the month
Last Month: No 2
3. Dan Rather ÂBiasÂ
Comment: The tipping point for the entire Âliberal biasÂ issue
Factor: Up over 30% for the month
Last Month: No. 1
4. Kerry Liberal
Comment: Seen as a pejorative
Factor: Up over 75% for the month
Last Month: No. 3
5. Kerry as Flip-flopper
Comment: Highest ranking of the campaign
Factor: Up over 50% for the month
Last month: No. 8
6. Likeability Kerry
Comment: Falls one spot from last Index
Factor: Though up some 50% for the month
Last Month: No. 5
7. Missing Weapons
Comment: Seems to strengthen Hussein peril claim
Factor: Up 200% for the month
Last Month: Not Listed
8. Michael Moore Fahrenheit
Comment: Continues slow descent
Factor: Down 25% since July
Last Month: No. 6
9. Colossal Error
Comment: KerryÂs judgment on Iraq
Factor: Up 45% for the month;losing ground in the Index
Last Month: No. 4
10. Bush or Kerry as Liar!
Comment: Back in Top Ten
Factor: Kerry surprisingly at 40% since it began with attack on Bush
Last Month: No. 11
11. President Reagan
Comment: Continues unabated in the background
Factor: Down 10% for the month
Last Month: No. 9
12. Political Incivility
Comment: Cheney, Heinz-Kerry, et al. combined here
Factor: Up 10% though Mary Cheney remark is tallied separately
Last Month: No. 12
13. Likeability Bush
Comment: Bush is back as a Âregular guyÂ
Factor: Up 100% for the month
Last Month: No. 14
14. Swift Boats
Comment: An ÂAugust SurpriseÂ reminiscent Willie Horton
Factor: Still strong but out of the Top Ten
Last month: No. 10
Comment: Reverberating as awful background
Factor: Tragically, up 40% for the month
Last month: No. 16
16. Global Test
Comment: Captures Republican faithfulÂs worst fears
Factor: Up 30% in 30 days
Last Month: No. 7
17. NY Times editorial on BushÂs ÂFreudian SlipÂ
Comment: Interesting comment from ÂThe Paper of RecordÂ
Factor: Still resonating in the Blogosphere; up two spots
Last Month: No. 19
18. Red States/Blue States
Comment: Voters finally crack the punditÂs code
Factor: Up 1000% for the year
Last Month: No. 20
19. Iraq Sovereignty
Comment: Fading as an issue as Iraqis fall in combat
Factor: Down over 40% since peak in July
Last Month: No. 17
20. Bush the Misleader
Comment: The Kerry/Edwards mantra: mislead, misled, misleading
Factor: Up five spots in month
Last Month: No. 25
About The Global Language Monitor
The Global Language Monitor documents, analyzes, and tracks the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.
Worldwide print and electronic media have come to rely on The Global Language Monitor for its expert analysis on language trends and their subsequent impact on politics, culture and business, including the PQ (Political-sensitivity quotient) Index, analysis of media coverage of the 2004 Summer Olympics, the Republican National Convention, Workplace lingo, HollyWordsÃ¤, TelewordsÃ¤, the English Language WordclockÃ¤, among many others.
The GLM has been cited by CNN, MSNBC, The Wall Street Journal, Reuters, Associated Press, United Press International, Knight-Ridder, USAToday, The Washington Post, The Washington Times, The Chicago Tribune, The Los Angeles Times, The New York Times, San Francisco Chronicle, The Charlotte Observer, Minneapolis Star Tribune, San Jose Mercury, New York Post, NPR, FoxNews, ABC, NBC, CBS, The National Post, The Sydney Morning Herald, The BBC, the Australian Braodcasting Company, The Canadian Broadcasting Company, The Cape Town Argus, El Pais (Madrid), The Daily Mail (Scotland), The Hindustan Times, The Gulf News (Qatar), and various electronic and print media on six continents.
The GLM is supported by a worldwide assemblage of linguists, professional wordsmiths, and bibliophiles to help monitor the latest trends in the evolution (and demise) of language, word usage and word choices, and their impact on the various aspects of culture.
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