Pirozzolo Company Public Relations Named to Promote Rypos, Inc., High Tech Solutions to Diesel Emissions

In advance of tougher US EPA and CalEPA regs, Pirozzolo Company of Wellesley, MA has been named to promote the Rypos Active Filter that removes up to 90% of soot and regenerates or cleans itself automatically.

Wellesly, MA (PRWEB) November 2, 2004 -- RYPOS, Inc. of Medway, Mass. has retained Pirozzolo Company Public Relations to develop and manage a comprehensive marketing campaign for the company and its RYPOS Active Filter - a unique thinking diesel emissions filter that automatically cleans or regenerates itself.

The technology eliminates maintenance and fuel-wasting problems associated with competing systems. The filter has been developed as tough new EPA diesel emission regulations begin in 2006 and become increasingly stringent by 2010.

Rypos Inc. is targeting off-road diesels that power generators, construction equipment, locomotives and ships and will segue into trucks and buses in the future.

The program, focusing on public relations and other marketing communication tactics in the US, EC and Asian markets, is managed by Dick Pirozzolo, APR, who founded the Wellesley, Massachusetts-based firm in 1980.

Pirozzolo Company has provided marketing services to energy, environmental, technology and oil industry-related clients. This has included developing venture capital investment in Wright Express, an IT system for motor fleets, managing public education campaigns for Metcalf & Eddy Environmental Engineers, and promoting alternate energy technology developed by Hamilton
Standard.

Overseas, the firm has served clients in China and Vietnam. Pirozzolo Company's affiliate, HFN Kommunikations in Hannover,
Germany will handle the EC portion of the campaign.

The RYPOS campaign includes building brand identity and equity, gaining third-party endorsement of leading trade and professional media, increasing awareness among investors, product promotion, public relations, and advertising. Pirozzolo noted, "RYPOS has a proprietary technology that is clearly superior. Our job is to make RYPOS the brand of choice worldwide by establishing that position in the OEM, custom and retrofit markets."

For information about RYPOS visit www.progressiverailroading.com,
www.diesel-engine.wikiverse.org, and www.emediawire.com.

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