LOS ANGELES, CA (PRWEB) November 1, 2004
One year ago, Anne Sharp, 38, was a marketing and public relations vice president earning a six-figure income. This year, she launched out on her own as an independent publicist as the sole proprietor of Sharp Concepts (http://www.annesharp.com), providing brilliant publicity, media relations and marketing solutions. SharpÂs experience comes from working with major companies like Toyota, Disney, Sony, and CalFed. She is exceptionally well qualified for this new venture.
"Her ability to promote anything is unlike any I have ever seen. The network she maintains, the incredible knowledge of the media, marketing, and communications coupled with her uncanny ability to read and understand markets is directly related to the vast vision she possesses,Â says former co-worker James Keene, Vice President of Sales at 3n.
Why leave a comfortable job to strike out on her own? The answer was motivated by SharpÂs faith. ÂI was praying for an opportunity to combine my expertise in publicity with my passion for God. At the same time, I would meet people with small businesses all the time who couldnÂt afford to hire a full-time marketing executive, or cough up the exorbitant fees charged by large PR agencies,Â says Sharp. ÂIn particular, I noticed how many Christian organizations simply didnÂt have the time, tools or talent to cross their message over into the crowded marketplace that is secular media. All of a sudden, I saw the opportunity IÂd been praying for. ThereÂs a tremendous need for my services.Â
As a person of Christian faith, Sharp is bound by the highest level of ethical conduct. Â[She] has shown a tremendous amount of solid character in the way she lives her life, always putting her belief in God first and relying on truth, honesty and integrity as her foundation," adds Keene.
Steps to Success
With virtually no overhead as she works out of a home office, Sharp Concepts founder Anne Sharp is committed to providing unique public relations campaigns that help small businesses and individuals secure media attention. She is focusing on a handful of industries, including entertainment (TV/ film), consumer products and services, books/publishing, and Christian ministries. Whether Sharp is obtaining print or electronic media exposure, securing appearances and interviews that generate visibility, or creating compelling press releases and collateral materials to support a clientÂs brand identity, Sharp Concepts is all about telling a clientÂs story in a compelling and newsworthy fashion to create a buzz of media attention.
Unlike many PR firms that simply mass distribute press releases and sit back and hope for the best, Sharp Concepts succeeds by actively pursuing their clientsÂ cases and pitching reporters, producers, editors and correspondents. Various client events and campaigns mounted throughout the years for major corporations like Toyota have allowed Sharp to build close, working relationships with the media. Because of that mutual trust that has developed, normally busy media people are inclined to give her the time to speak to them, resulting in more attention for her clients.
ÂAnne is significantly more creative than anyone else I've worked with," says Carole Pedriana, former colleague and national manager at ToyotaÂs national corporate headquarters in Torrance, California, where Sharp was a marketing consultant several years ago.
Sharp has successfully leveraged that intense creativity and her strong press contacts to secure strong coverage and placement for clients in a wide variety of media, including: ABCÂs ÂGood Morning America,Â MSNBCÂs ÂScarborough Country,Â CNNÂs ÂAmerican Morning,Â CBS San Diego ÂMorning News,Â ÂInside Edition,Â Crystal CathedralÂs ÂHour of Power,Â TBNÂs ÂPraise The Lord,Â Los AngelesÂ KKLA 99.5FM (AmericaÂs most listened-to Christian radio station), the Los Angeles Times, the Wall Street Journal, U.S. News & World Report, Christianity Today, MSNBC.com, WorldNetDaily.com, and NBCSanDiego.com, etc.
As discussions of faith took center stage across America after the immense popularity of Mel GibsonÂs groundbreaking film ÂThe Passion of The Christ,Â Sharp spearheaded publicity for an inspirational television special called ÂChanged Lives: Miracles of The PassionÂ (http://www.MiraclesOfThePassion.com), which documented the true stories of people who had experienced radical and miraculous changes in their lives as a result of having seen "The Passion."
ÂAnne is an innovator and incredibly creative problem-solver. She looks for and finds the potential in a project and immediately sets out to exploit every benefit to a potential customer-- and also in my case, TV viewers. Her skill set is vast, encompassing the technical as well as artistic, and she expresses those abilities tirelessly, aggressively, always keeping the goal clearly in the forefront,Â commented Jody Eldred, Executive Producer of the program ÂChanged Lives: Miracles of The PassionÂ and now author of a book by the same name.
After After working on ÂMiracles of the Passion,Â Sharp worked with a bold new talk show that is accelerating the faith conversation to a whole new level. Called "Faith Under Fire," (http://www.FaithUnderFire.com) the edgy, hour-long show, which airs on PAX TV on Saturday nights, puts the most provocative and controversial faith issues to the test in a fast-paced and entertaining face-off format. The show is hosted by Lee Strobel, former Chicago Tribune legal expert and New York Times best-selling author. A recent episode covering the highly controversial and political topic of embryonic stem cell research from a faith perspective was particularly timely as it coincided with the sudden death of actor Christopher Reeve. Joni Eareckson Tada, a quadriplegic and founder of ÂJoni & Friends,Â faced off on the topic with Michael Kinsley, a ParkinsonÂs Disease sufferer and Editorial Editor for the Los Angeles Times.
Sharp is excited about the future of Sharp Concepts. ÂI have the chance to use my skills to help out organizations and individuals with products and messages that really matter. What could be more rewarding?Â Sharp asks.
About Anne Sharp
Anne Sharp grew up in Asia attending international schools as a result of her fatherÂs work as the president of an international investment bank. Twelve of those years were in Tokyo, Japan, where she graduated high school. She holds a B.A. in Economics from the University of California at Davis, and has pursued coursework toward an M.A. in Theological Studies at Asbury Theological Seminary in Wilmore, KY. A former atheist, she became a Christian in the summer of 1991 after reviewing the evidence for Christianity, and now attends The Church on The Way in Van Nuys, California, founded by Pastor Jack Hayford (http://www.tcotw.org). Her interests include Christian apologetics and the Ultimate Fighting Championship (UFC).
For more information about Sharp Concepts, call (310) 600-9247 or visit http://www.annesharp.com.