What is your Website doing in my Inbox?

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Just released is Lines of Inquiry, a product used to create and deliver multi-page websites to remote inboxes. Website delivery ensures the right people see the right information. The use of advanced XML technology means beginners can easily build and send websites to their email contacts or upload them to a web server in the traditional manner. Users receiving a website by email can interact with it using their browser on or off line.

How embarrassing if the details of your brilliant marketing strategy, a discounted price list for a special customer or photographs of your last holiday were to appear on a web site. In many situations, you really need to avoid prying eyes and deliver multi-page web sites directly into the inboxes of your colleagues, customers or friends. Using XML technologies, GreenRock Software, a New Zealand based development team, have just released Lines of Inquiry, an integrated product for creating and delivering multi-page web sites by email.

There are good reasons for adopting a targeted approach! From a business perspective, it gets the right people seeing the right material. Like a parcel delivered to your door can contain items, an inbox web site can contain a variety of information – including tailor made web content, documents, spreadsheets, presentations or any other file that can be run on the receiver’s computer.

The inbox web site means you can change the flavor of your content to suit the recipient – just the way to strengthen business or personal relationships. Since the entire web site is saved on their local drive, it’s also fast to use, available off-line and will probably be permanently archived – leaving a nice accounting trail for the taxman.

What XML brings to the party is structure and speed. The technology places the content of each web page into a different XML element, immediately creating hierarchy and, almost without knowing it, a menu structure. Mike Palmer, from GreenRock, says, “Using XML removes the user from the menu building process!” Palmer, whose company is also developing tools to create single file web sites, is adamant, “The ease and speed of building XML based sites is a breath of fresh air to non-technical users who just want to get the job done”.

Early indicators suggest travel companies have been very fast to adopt Lines of Inquiry, using it to create custom itineraries with unprecedented speed. Also particularly useful is an inbuilt function that lets their clients send an email back to the company’s booking office detailing their chosen package.

When it comes to sensitive information, using your address book to control distribution seems logical. Letting your colleagues, clients or friends view it in a familiar web browser is also logical. For users wishing to distribute multi-page sites to selected recipients Lines of Inquiry is well worth a look.

For additional information contact info@linesofinquiry.com

Available online at http://www.linesofinquiry.com

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Terry Humphris
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