Our vision of a marketplace where consumers are empowered by a breadth of germane information, quality service providers, and a simple user interface is tremendously relevant today and is even more compelling for the future, as global, national, and local enterprises transform from conventional acquisition programs to online customer acquisition
Houston, TX (PRWEB) November 1, 2004
Qcorps Residential, Inc., a privately held company headquartered in Houston, Texas, today announced that it has changed its name to WhiteFence. The company powers an extensive e-commerce transaction network where consumers throughout the U.S. compare and purchase utilities and other essential home services through thousands of partner websites. WhiteFence reflects the trust and confidence that consumers, service providers and channel partners place everyday in the companyÂs technology, people and partners, as well as its corporate vision of humanizing technology while simplifying complex service transactions and hectic life events.
ÂIt was the ideal time for a change,Â said Arthur Maxwell, the companyÂs CEO. The scope of the companyÂs business has greatly expanded since introducing a residential connection service to multifamily properties in Texas several years ago, Âwe have a national service footprint serving consumers in every major U.S. market, power all types of channel partners, and provide complex e-commerce solutions for Fortune 100 companies.Â
ÂThe company has unparalleled technical capabilities that are highly scalable and easily adapted for a broad range of commercial applications,Â added Maxwell. ÂThere are huge opportunities to leverage our transaction network to help improve the way residential consumers and businesses conduct e-commerce Â we are well-positioned to meet the challenge.Â
As the leading provider of online service transactions, WhiteFence seamlessly enables consumers to purchase multiple services from multiple providers through a single, simple-to-use platform - 100% electronically. "Our vision of a marketplace where consumers are empowered by a breadth of germane information, quality service providers, and a simple user interface is tremendously relevant today and is even more compelling for the future, as global, national, and local enterprises transform from conventional acquisition programs to online customer acquisition," said Maxwell. ÂConsumer data is rapidly becoming the key to successful customer acquisition, and our unprecedented ability to efficiently gain knowledge about customers, their choices, preferences and likely future behaviors provides a tremendous advantage in the customer acquisition marketplace.Â
The name change marks the beginning of aggressive global branding and marketing campaigns that include co-branding several hundred websites anonymously powered by WhiteFence. ÂThousands of people use our service daily without realizing that WhiteFence is behind the scenes powering the transactions, provider communications, and order processing which make their lives easier,Â said Maxwell. In fact, WhiteFence powers private-label sites for 30 of the top 50 largest multifamily owners and managers, 9 of the 10 largest U.S. real estate brokerage companies, the Army/Air Force and Navy Exchanges, national home builders, major banking institutions, and large web portals. Popular websites such as: ConnectMyPhone.com, CamdenConnect.com, ConnectMyCable.com, MoveUtilities.com, UniversityMoves.com AmliConnect.com, MilitaryMovingCenter.com and ColdwellBankerConnect.com and will now bear the WhiteFence logo. ÂOur branding efforts seek to establish a bond of security and trust with our users based upon their recognition of our quality service.Â
This branding initiative will also impact the WhiteFence EAI (Enterprise Application Integration) tool set, WhiteFence Gateway. ÂWe've always been a company that helps its business clients knock down the barriers of their IT, corporate and geographic boundaries,Â said Maxwell, Âtranscending their traditional static relationships with customers and standard approaches to achieving competitive advantage.Â WhiteFence goes beyond order processing by providing integration tools that help transform legacy systems into online customer acquisition engines. WhiteFence Gateway can integrate into any service providerÂs legacy order processing system in an efficient, cost effective manner. Moreover, WhiteFence Gateway is emerging as the EAI of choice for major financial services, telecom and utility companies throughout the US.
About WhiteFence (formerly Qcorps Residential)
WhiteFence, a Houston-based company, developed and operates the WhiteFence Transaction Network, where consumers compare and purchase utilities and other services from over 400 service providers in more than 30 service categories through a convenient, one-stop technology platform. Through exclusive relationships with over 300 channel partners, such as multifamily owners, real estate companies, relocation services, web portals, Department of Defense, home builders and other organizations, WhiteFence reaches millions of moving households with timely move and home-related services. WhiteFence also provides customer acquisition services and e-commerce business solutions for major U.S. service providers.
WhiteFence headquarters are located in Houston, Texas. For more information, please visit http://www.WhiteFence.com.
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