Email Marketing and the 2004 Election

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In an article published by iMedia Connection (, Simms Jenkins of BrightWave Marketing, analyzes the use of Email Marketing in the Presidential Campaign of 2004.

iMedia Communications published an article written by Simms Jenkins, Principal of Atlanta-based Email Marketing and Customer Relationship Services firm BrightWave Marketing, on Email Marketing and the 2004 Election. The article can be found on the web at (© iMedia Communications, 2004).

With one day before the election, Email Marketing expert Jenkins reviews how the Bush and Kerry campaigns have used Email Marketing to their advantage. The article evaluates how each side has utilized this emerging communications medium and what each candidate did right and wrong.

"Both presidential candidates realized early on that Email Marketing is the most cost efficient and timely platform to communicate to their supporters and undecided voters," according to Jenkins. "Ever since Kerry announced to his email mailing list that John Edwards was chosen as his running mate, Email Marketing has played a vital role in this election."

The article also breaks down how each campaign measured up to Email Marketing best practices. To read the article, please visit

About BrightWave Marketing

BrightWave Marketing an Atlanta based Email Marketing and Customer Relationship Services firm, focusing on creating and managing exceptional strategic and tactical online acquisition, retention and loyalty programs. BrightWave Marketing offers customized solutions leveraging the flexibility and economy of Email Marketing, search engine keyword buys and other online customer relationship tools. For more information, please visit

About iMedia Communications

iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a closely held Corporation based in Dana Point, California. You can learn more about iMedia and subscribe to its newsletter, published four times per week, at


Simms Jenkins


BrightWave Marketing

(404) 888-0133,

Brad Berens

Executive Editor

iMedia Connection

(310) 649-0887,

SOURCE: BrightWave Marketing

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