Jamestown, RI (PRWEB) November 4, 2004
Author Kristin Zhivago, who has spent the last 35 years helping business owners grow their companies, demystifies marketing with her breakthrough book, "Rivers of Revenue: What to do when the money stops flowing."
During its initial weeks on Amazon.com, "Rivers of Revenue" has already earned an average customer review rating of five stars. "Rivers of Revenue" presents a completely fresh and logical perspective on marketing and selling products and services. With a singular methodology they can put into practice right away, Zhivago helps readers Âget in the revenue flowÂ and stay there, no matter what is happening in their markets or the economy in general.
Zhivago has interviewed thousands of customers for her clients, and has become an expert on customer purchasing processes. "Over and over, customers complained that it was too difficult to buy the product. The information they needed to make a decision--or to convince others involved in the decision--wasnÂt clear or wasnÂt there.
"ItÂs far too difficult to buy things," continues Zhivago, "unless youÂre shopping for a book on Amazon.com! I point to Amazon.com several times in the "Rivers of Revenue," because I do believe that Amazon.com not only 'gets' the customer's buying process, but consistently 'makes it easy.'"
Organizations and consultants from a variety of industries are praising "Rivers of Revenue: What to do when the money stops flowing," for its focus on a practical, repeatable formula that will help companies continue to raise revenues in fast-changing markets.
FearlessBooks.com says: "An excellent resource for potential small business owners...a map to a vast reservoir of refreshing, life-giving sustenance."
Debbie Weil of the WordBiz Report says: "This is a highly practical--and provocative--handbook on how to 'think like a buyer' in order to increase your sales. It's gotten rave reviews."
Marie D. Jones, of Curled Up with a Good Book, writes: "This book is priceless and filled with ideas and tools that can truly make a difference."
The author is a professional revenue coach. She founded her consulting firm, Zhivago Marketing Partners, Inc., in 1979 in Silicon Valley and relocated to Rhode Island in 1996. She is editor of the Revenue Journal and hundreds of her articles have been published in numerous business and marketing publications. She speaks worldwide on successful and ethical revenue generation.
"Rivers of Revenue: What to do when the money stops flowing" is published by SmokinÂ Donut Books and is currently available at http://www.RiversOfRevenueBook.com and Amazon.com.
The hardcover book retails for $24.95 and is 336 pages.
For more information or to schedule an interview with the author, contact Christine Reider, publicist for SmokinÂ Donut Books, toll-free at 877-474-8738 or send an email to firstname.lastname@example.org.
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