Brevard, NC (PRWEB) November 3, 2004
Getting professional help for naming a new business just got easier, thanks to a free business naming information site called NameaBusiness.com. "As a professional namer/brander, I'm often approached by smaller businesses who just don't have the budget to hire an expert naming agency. So I compiled as much of the tips, tricks and insider 'secrets' as I could and made them available for small business owners", state Phil Davis, President of Tungsten Marketing, a firm specializing in naming and branding regional and national companies. According to Davis, most companies start out by simply combining descriptive phrases, (i.e. Quality + Service = QualiServe) which defeats the goal of standing out from the competition. "My goal is to share methods that business owners can use to brainstorm new, creative, alternative names- ones that communicate feelings and emotion as well as information."
The objective, Davis continues, is to find the core benefit that the company provides and then create a name that captures the essense of that benefit. "It can be through an allegory, an acronym, a purely created name; the method is not as important as the idea of capturing the mood, character and emotional temperature of the company. That's what people pick up on and that's what causes them to inquire and ultimately buy. If the market responded only to descriptive names, Amazon.com could have been called LotsofBooks.com, but I doubt if it would be where it is today."
For Davis, the art of naming represents a passion, one he shares with businesses of every size. "It's the entrepreneurial types just starting out, that I feel for the most, because they don't have the capital to set up the proper name and strategic positioning for their businesses. So they frequently struggle to differentiate themselves and subsequently die off early. I'm hoping people can learn some of the naming techniques and get off to a good start."
For those wanting professional naming help, Davis runs a paid naming service Tungsten Marketing (http://PureTungsten.com) "My own name revolves around the metaphor of creating light, clarity and brilliance. Thomas Edison went through one thousand metals before he found Tungsten, one of the few metals that could transform energy into light without melting down."
"My biggest thrill is to see a company take off and thrive because they are well-positioned, and everything about their company clicks, from their name to their mission statement to their corporate culture, it all points in the same direction. They have synergy that translates into direction, drive, determination and purpose. Those become the stand out companies. And they when they start to bloom and thrive, it's a beautiful thing to behold."
Davis was instrumental in naming PODS, Portable On Demand Storage as well as numerous other regional and national companies. When asked if he was worried about giving away secrets, Davis replied, "I believe in paying it forward. There is no limit to the number of people needing good ideas. And the more ideas you give away, the more ideas it creates."
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