New Eloqua Conversion Suite for Salesforce.com Achieves sforce Certified" Designation

Eloqua Integrates with Salesforce.com to Provide Sales Organizations with Continuous Flow of Qualified Leads

San Franciscao, CA and Toronto (PRWEB) November 2, 2004 -- Eloqua Corporation, a pioneer of sales and marketing effectiveness solutions for the entire customer lifecycle, and salesforce.com (NYSE: CRM), the global leader in on-demand customer relationship management (CRM), today unveiled a new version of Eloqua Conversion Suite, the award-winning marketing and selling platform, that offers seamless integration with Salesforce.com. The enhanced integration with Salesforce.com creates a unified marketing and sales platform to deliver qualified prospects and 'hot leads to the sales organization in real-time. Eloquas combination of automated lead generation, prospect cultivation, marketing analytics, website tracking and CRM integration accelerates the entire sales cycle, all the way from prospect to advocate.

Eloqua unveiled the new version in San Francisco at Dreamforce 2004, the second annual salesforce.com user and developer conference.

Since sforce was launched in June 2003, salesforce.com has created an ecosystem that is significantly changing the way on-demand applications are built, just as Salesforce.com changed how they are delivered. Today, Eloqua joins an sforce community of 3,000 developers, 750 enterprises and more than 100 ISVs who customize, integrate and extend Salesforce.com through sforce in order to create custom CRM solutions.

Sforce partners expand customer choice by creating a wide range of new customer-centric solutions for many business requirements, including, contact center, email marketing, ERP, integration, social networking and more. All solutions are built using open standards on the sforce on-demand platform, one of the most widely used and broadly supported enterprise Web services. Partner solutions can be found in the On-Demand Marketplace located at www.salesforce.com/marketplace.

The Eloqua Conversion Suite is a natural extension of Salesforce.coms enterprise CRM capabilities," said Michael Kreaden, director, sforce Ecosystem Development at salesforce.com. Without leaving the Salesforce.com application, our enterprise users can view a prospects web activities, harvest information to create behavior-driven profiles, view a buyers intent in real-time, and use all this information and context to precisely respond to a prospects needs."

Eloqua ties marketing automation, campaign tracking, web site analysis, intelligent lead-routing and web-based chat to drive results -- measurable and repeatable revenue -- using CRM. With just one click, salesforce.com users have access to the automated and advanced lead generation, qualification and prospect monitoring capabilities of the Eloqua Conversion Suite. Sales teams have better information, and can interact with prospects during their peak interest with customer communications such as chat, direct mail, e-collateral and personal microsites. The enterprise-class suite enables salesforce.com users to monitor the specific content that prospects view on a company website, analyze predictive behaviors of imminent buyers, and create prospect profiles that are integrated into the CRM system. The information provided by Eloquas solution arms sales professionals with customer insight to sell more effectively and close more business.

Salesforce.com and Eloqua share a substantial number of customers who leverage the integrated solutions for closed-loop sales and marketing processes.

Eloqua is the first to optimize the entire customer lifecycle by tying comprehensive, integrated marketing automation and industry-leading CRM technologies into a complete, closed-loop marketing solution," said Mark Organ, CEO and co-founder of Eloqua Corp. Eloqua and salesforce.com share more than two dozen enterprise customers who see measurable and repeatable results. They rely on us to extend the value of their CRM investment, and to continually deepen our integration with Salesforce.com."

About the Eloqua Conversion Suite
The Eloqua Conversion Suite uses personalized, trackable, direct response techniques to drive prospects to the Web for identification, qualification and conversion to sales. Eloquas sophisticated analytical and tracking capabilities build prospect profiles and harvest data on customer intent. Real-time prospect profiling gives sales professionals the advantage when closing deals, increasing deal value and cutting sales cycles.

The Eloqua Conversion Suite consists of four modules. With Marketing Conversion, the core Eloqua module, marketing teams create, track, automate and manage online and offline customer acquisition campaigns in real-time. Eloqua executes automated direct response campaigns based on campaign objectives and prospects individual behavior. Marketers improve campaign effectiveness through Eloquas robust, real-time website analytics and deep prospect profiling.

Other Eloqua modules include Hypersite, for dramatically increased response rates through personalized, profile-driven websites; Site Conversion, which enables online chat with prospects exactly when they show the most interest; and Sales Conversion for sales professionals to send standardized, trackable sales collateral to prospects, and to monitor their responses.

About sforce
The sforce on-demand platform allows solution developers to customize, integrate and extend salesforce.com to create sophisticated custom CRM solutions. In contrast to traditional packaged software, sforce allows developers to use the tools they already know and love from IBM, BEA (NASDAQ: BEAS), Borland (NASDAQ: BORL) and Microsoft (NASDAQ: MSFT), and open source solutions like Perl and PHP, to build CRM integrations and applications with record speed and success. Leveraging standards and technologies from the Service Oriented Architectures (SOA), sforce continues to demonstrate how the on-demand platforms are a central part of the new enterprise IT strategies. Free access to the sforce community, as well as more information on the sforce Developer Program, is available at http://sforce.com.

About Eloqua Corporation
Founded in 1999, Eloqua Corporation offers technology and services to marketing and sales organizations to generate new customers through automated, high-touch sales and marketing. Eloqua makes customer acquisition a measurable process, improves the effectiveness of lead generation programs and accelerates the enterprise sales cycle, while leveraging existing customer relationship management (CRM) applications. Eloquas combination of lead generation, marketing analytics, website tracking and CRM integration enables a seamless flow through the entire sales cycle, all the way from prospect to loyal customer. For more information, please visit www.eloqua.com or dial 866-FAST-ROI (327-8764).

About salesforce.com
Salesforce.com is the market and technology leader in on-demand customer relationship management (CRM). Through its award-winning salesforce.com family of products including Salesforce.com and Supportforce.com, the company provides a comprehensive suite of CRM applications to help enterprises of all sizes, industries and geographies meet the complex challenge of sharing and managing information on-demand. Salesforce.com and Supportforce.com are built on the sforce client/service integration platform and include the Customforce.com toolkit for complete on-demand customization. Sforce and Customforce.com allow customers and independent software vendors to customize and integrate salesforce.coms products, as well as build their own on-demand enterprise applications. As of September 30, 2004, salesforce.com manages customer information for approximately 12,000 customers and approximately 185,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Automatic Data Processing (ADP), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com or call 1-800-NO-SOFTWARE.

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