National PR Firm Encourages Building a Complete Brand Commitment to Get Key Messages Heard

Concept Group USA offers its clients a multi-disciplined approach to reinforcing an authentic Brand Commitment-collectively applying public relations, community relations, marketing, branding, and industry relations to impact key stakeholders and influencers"

(PRWEB) November 2, 2004 -- Wells, Maine, November 2, 2004 -- Concept Group USA, a national strategic public relations outreach firm, has unveiled a consulting initiative to assist small businesses, corporations, and trade groups in conveying their unique Brand Commitment in ways that add directly to their bottom lines.

Every good brand has something that differentiates it from its competitors, but too often they dont tell their stories well; who they are, where they came from, what they believe in, why customers and their communities are important to them. Potential and existing customers, business partners, and stakeholders will be motivated by messages that are authentic, relevant and unique -- and, most importantly, show a true commitment to communities, customers and industries. Our Brand Commitment approach is designed to do that effectively and efficiently," said Tom Kelley, Managing Partner of Concept Group USA.

Concept Group USAs senior partners, Tom Kelley and Rob Meyne, have a combined 40+ years working to reinforce some of the Americas leading brands, including entrepreneurs, small businesses, trade associations, Fortune 500 corporations, and not-for-profit organizations, both regionally and nationally.

In assisting our clients in building and communicating their authentic Brand Commitment, we use a combination of public and media relations, community relations, marketing communications, and industry outreach to define brands in a way that yields measurable benefits and moves closer to achieving important goals. Given the positive feedback from our existing client base, we look forward to assisting other organizations in taking their operations to the next level," Kelley said.

Concept Group USA is a national, strategic public relations outreach firm with offices in New England and Texas. For more information, visit www.conceptgroupUSA.com.

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Contact: Tom Kelley, 207.423.1993
tomkelley@conceptgroupUSA.com