(PRWEB) November 4, 2004
When you want to buy something you wouldnÂt walk into a shop that is only selling one product, you would want a shop that has a range of products so you can make an informed choice. This is why department stores and shopping malls are so successful, because they present you with a wide-ranging choice. So why shouldnÂt the same apply when you are purchasing technology for your business?
So if you want choice then you have to do the hard work researching and finding alternative offerings and deciding which is the best for your business? You have to hunt down a series of companies each offering a narrow range of choice, pushing only their own products. This is especially true when deciding which internet connection your business needs.
Of course, it is easiest to stay with your existing ISP. But considering how long you have been with them shouldnÂt they have already talked to you about new technologies and offered you their newer better tariffs? Instead itÂs likely that they forgot about your business the day you signed up for their service, because itÂs not in their interests to keep giving you the best deal when you are happy to keep paying the same old rates. And so when you realise you deserve better you still have to spend your time researching the available technologies, providers and deciding on the best solution for your business.
There is, however, an alternative, and that is choosing an ISP which deals solely with business clients. An ISP which provides a solution and not just a service. An ISP which deals with all telecom wholesalers and not just with BT, to be able to offer you a real choice. An ISP which will spend time talking to you about your infrastructure and requirements and then give you helpful independent advice. An ISP which provides low contention on all its services as standard (5:1, 1:1), instead of putting you on sub-standard and over subscribed network. An ISP which guarantees a 99.9% SLA and direct 24/7 support on all its products and services. There is currently only one ISP that offers all this and that is Fluidata.
Fluidata has wholesale partnerships with BT, Cable & Wireless, and LLU providers across the UK, so they are able to provide their clients with a range of choices. The latest advance is LLU (Local Loop Unbundling), whereby ISPs are allowed direct access to the copper at local phone exchanges so that they can bypass BT wholesale and offer their own range of products, in reality this means Fluidata can offer a better range of superior and cheaper products.
The benefit of having such a wide portfolio is that every eventuality can be catered for and each client can be assured that they are getting the best value for money. Fluidata are so confident than on any like for like comparison, if they come out more expensive then they will provide your business with 12 months free web hosting.
One area that really puts Fluidata above the other ISPs in the industry is their ability to provide clients with a solution. If they are not able to offer your business a better value connection and increased reliability then they will say so. As FluidataÂs Sales Director explains,
ÂWe provide clients with a superior service, but if we cannot match their existing deal then we say so. It is not worth having a disgruntled customer on our books for the sake of an order, the damage to our reputation and support costs would more than cancel out any profit. We want every client to be 100% satisfied, because then they will return year after year.Â
Fluidata are committed to forge long term relationships with its clients and to get their data flowing. They like to build up a relationship with each client and insist upon a full personal review every 12 months to see if they can offer better pricing, discuss what new technology is available, and to make sure the client is getting the most out of their connection. FluidataÂs approach is unique within the industry and with their heavy emphasis on customer relations and product support you can see why they do not view themselves as an internet service provide, but rather as an internet solutions provider.
Fluidata is the broadband technology arm of Stayward Ltd, an independent computer consultancy for the past 7 years. Stayward is a member of the BSG Stakeholder Group, established in April 2001, to advise, develop and implement a strategy to help the Government meet its target of having the most extensive and competitive broadband market within the G7 countries by 2005.
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