Dallas, TX (PRWEB) November 3, 2004
The battle for the digital home is pitting CE industry stalwarts such as Sony and Samsung against PC and networking manufacturers such as HP and Dell. But according to Convergence Media Platforms: The Case for Networked DVDs, a new study by research consultancy, The Diffusion Group, the majority of these Âconverged devicesÂ will be not be based on PC reference designs but rather on traditional CE platforms that combine DVD functionality with network capability.
ÂConsumers understand the ease of use and features of a DVD player,Â said Predrag Filipovic, Ph.D., a consulting analyst with TDG Research. ÂAny manufacturer hoping to succeed in the converged home media space should look to leverage a platform or feature set with which consumers are comfortable, as opposed to crafting an entirely new product category like Âmedia servers,Â an amorphous concept void of any meaning to the average consumer.Â
ÂIt is important to remember that DVDs found their way into mainstream U.S. households faster than any other CE device in history,Â continues Filipovic. ÂEmulating this diffusion curve should be the goal of every convergence platform, and what better way to accomplish this task than by making a DVD platform the center of the device concept Â whether the device is simply a networked DVD player, a Âhome theater in a boxÂ or HTiB solution, or a next-generation set-top box. This is in no way meant to suggest that DVD functionality is to be the sole feature of these networked solutions, only that it should be the feature around which converged media is sold to consumers. Given the widespread familiarity and comfort consumers have with DVD players, the concept should be leveraged as the centerpiece around which early convergence platforms are positioned and marketed.Â
However, the success of these devices is not solely on the shoulders of the CE manufacturers. ÂEntry of networked multimedia devices into the mainstream market will most likely occur only when the major technology leaders begin to commit the marketing resources necessary to transform consumer consciousness,Â said Michael Greeson, president of The Diffusion Group. ÂJust as IntelÂs $300 million push for CentrinoÂ® helped accelerate the adoption of wireless networking technology, the push of major CE and PC players is expected to help the convergence home media market in the U.S. to top $700 million by 2008.Â
TDG ResearchÂs latest digital home report, Convergence Media Platforms: The Case for Networked DVDs examines three categories of DVD devices: stand-alone network DVD players, HTiB solutions, and advanced set-top boxes. The report offers an in-depth analysis of each market space as well as forecasts for each device category through 2010. The report is now available for purchase on TDG ResearchÂs website, http://www.tdgreserach.com.
About TDG Research Â
TDG Research is a Âthink tankÂ of consumer technology analysts charged with providing timely, actionable intelligence designed to best position new consumer technologies for rapid diffusion. Our team is committed to providing market research and strategic consulting services based on conservative, real-world analysis and market forecasts grounded in consumer research. For more information about TDG Research, visit our website at http://www.tdgresearch.com.
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