Consultants and Service Providers Need to Steer Out of the “No-Sale Zone”

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In sailing, they have a term called the Â?no-sail zone,Â? where your boat can no longer catch wind and you just sit there. Although there actually is enough wind to move your boat, you have steered into a place where your boat stops.

In sailing, they have a term called the “no-sail zone,” where your boat can no longer catch wind and you just sit there. Although there actually is enough wind to move your boat, you have steered into a place where your boat stops.

For consultants and other service providers, November and December are often what could be called “no-sale zones.” Sales may be brisk for retailers, but the holiday season often brings slow sales and no sales for service providers. Prospective clients are starting to slow down, kick back and party. They aren’t motivated to start a new project; they’d rather cruise to the end of the year.

Just as in sailing, your aim should be to avoid getting into the “no-sale zone” in the first place. Sailing instructor Lydia Bird advises her students to “Stay alert to the wind’s direction and keep an eye on your sails.” This is good advice for sailing enthusiasts and service providers. Remember, your boat stopped because you accidentally steered into an area of no wind. You can steer your way out of this mess with a little bit of hard work. If you can move the rudder around, you can eventually get yourself in a place where your sails are able to catch wind and your boat takes off.

One way to get your business to take off in November and December is by creating a series of persuasive sales letters, postcards and e-mails to market your services. Get people motivated and excited about what you have to offer.

In her new book, “Persuasive Writing Made Easy,” writing expert, Michelle Howe, shows you how to write persuasive sales messages for any marketing material you want to create: sales letters, e-mails, brochures, phone scripts, post cards or flyers. Howe takes you through a simple step-by-step process of writing that shows you how to connect with your audience, express your message clearly and organize your message for impact.

Discover a simple formula for persuasive writing that lets you create winning sales messages over and over again. Howe’s book is easy to read, simple to follow and gets the results you want. “Persuasive Writing Made Easy,” is available at http://www.wordmagic.biz and retails for $19.95.

Steer yourself out of the “no-sale zone” by writing dynamic sales messages that put you ahead of the competition. While everyone else is asleep at the wheel, you’ll be stirring up the water and getting noticed.

About Michelle Howe

Michelle Howe, MBA, is a former Cal State University professor of business communication and owner of Word Magic, a company specializing in writing persuasive content for Web sites and creating irresistible copy to sell a company’s product or service. She also conducts workshops and speaks regularly to business groups on writing techniques for powerful online and offline writing.

Contact Information:

Michelle Howe

Word Magic

949-733-1360

http://www.wordmagic.biz

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