Kevin Joyce, Cube Management's Strategic Marketing Specialist, will be a Featured Speaker at the American Marketing Association Luncheon.

Kevin Joyce, Cube Management's Strategic Marketing Specialist, will be a featured speaker at the American Marketing Association "Marketing ROI: Planning and Optimizing Strategies for the Bottom Line" Luncheon to be held on November 9, 2004, at the Benson Hotel in Portland, Oregon.

(PRWEB) November 4, 2004 -- Kevin Joyce, Cube Management's Strategic Marketing Specialist, will be a featured speaker at the American Marketing Association "Marketing ROI: Planning and Optimizing Strategies for the Bottom Line" Luncheon to be held on November 9, 2004, at the Benson Hotel in Portland, Oregon.

Kevin will address the following topics in his talk:

1)   How do you measure a marketing ROI?
2)   How do you ensure that your marketing investments are going to produce something of value to the corporation (i.e. the most important part of the ROI)?
3)   What are the common marketing ROI mistakes and how do you avoid them?
4)   Examples of successful marketing ROI.

Speech Agenda

Without a doubt, marketing is an integral component of an organizations profitability. But with todays cluttered market, fierce competition and never-ending budget cuts, companies are under increasing pressure to prove that marketing efforts are getting the desired ROI results. Marketing departments everywhere are being held to higher standards of accountability for their actions and investments.

In this type of marketing climate, it is more important than ever to measure how marketing affects the bottom line. But where do you start? Proving marketing ROI can be a complex process when ROI calculations are inaccurate and not aligned with strategic decisions.
    
About Kevin Joyce:
Kevin is a senior marketing executive with 22 years of experience in the high tech industry, in engineering, marketing and sales. He has worked with companies from startups to enterprise in size and is recognized for crafting strategic marketing initiatives that drive revenues, and leading successful implementation through strong multidisciplinary teams. The breadth and depth of his experience is ideally suited to help firms who have complex products and markets, plan for revenue and profitability growth. Kevin has a combination of strong technical skills and strong marketing skills bridging the gap many technically oriented companies have in reaching their markets. He is an excellent communicator with a proactive collaborative style.

Prior to joining Cube Management, Kevin founded Abextra, Inc. to offer clients in the Northwest experienced market strategy, product launch and positioning services. Kevins philosophy is that a companys growth in sales and profitability stem directly from having a plan of how to win in the market, and a customer value proposition that is unique, clearly articulated, and of value to customers. In the past 18 months, Kevin has worked with a number of different companies, both large and small, in helping craft business, go to market, and lead generation plans. With a strong grasp of both the business needs, and the technological advantages, he is uniquely positioned to help companies with a technical product or service position sell themselves better into their markets.

About Cube Management:
Cube Management provides sales acceleration services to emerging growth and mid-market companies in the technology, manufacturing, healthcare and business service sectors. The experts at Cube work across the entire spectrum of marketing, sales and business development to provide customized solutions which drive revenue and profit growth. Cube combines Strategy, Process & People to produce winning results.

For more information about the Marketing ROI luncheon, please click on the following link: http://www.ama-pdx.org/event_detail.asp?EID=169.

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