(PRWEB) November 5, 2004
John Kerry lost the election for one simple reason. He failed to define himself on the issue that was apparently most important to undecided voters: national security. They simply didn't know where he stood. On the other hand, there was no doubt about where George W. Bush stood.
This "branding blunder" is what cost Kerry the election. This same mistake is costing American businesses billions in lost sales, according to Las Vegas marketing and PR consultant Nick Nichols.
"Whether marketing a political candidate, or a product or service, you must create a positioning statement that clearly shows a compelling and meaningful difference versus your competition. Otherwise, why should people vote for you or buy from you?" says Nichols. "This was Kerry's biggest error, and it's the same mistake that 93% of businesses are making every day," he adds.
Nichols is offering a free best practices guide that shows business people four secrets to creating a branding statement that will help them increase revenues immediately. It's available at http://www.LVPR.com.
Nichols maintains that because business and consumer buyers are bombarded with countless advertising messages every day, it's more important than ever for business owners and advertising executives to ruthlessly fine-tune their marketing communications.
"Most advertising contains vagaries, platitudes and hyperbole that are meaningless to potential buyers," says Nichols. "This is the reason consumers and business buyers alike are tuning out advertising more and more. It's the reason most traditional advertising doesn't get the desired results," he adds.
Nichols helps business owners, managers and professionals create new positioning statements that can-by themselves-create significant revenue increases without increasing advertising costs.
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