Baby, You’re Learning Now!

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Internationally Acclaimed Company Creates Complete Visual Experience to Educate Children - Thriving Business Despite American Academy of Pediatrics Contention

Parents want the best for their children. They want them to achieve and succeed and excel in life. And they want to provide them with the unlimited advantages and opportunities a top-notch education can provide. The Brainy Baby Company understands these desires all too well. In fact, they’re why the company exists.

Despite the American Academy of Pediatrics’ contention that children under the age of two not watch television or videos, The Brainy Baby Company is thriving.

The Brainy Baby Company is one of the fastest growing producers and marketers of children’s educational videos, musical CDs and other products in the United States. It has created the award-winning, internationally appealing Brainy Baby video and DVD series that inspires learning and development in young children. It has partnered with Studio 4 Networks to provide quality on-demand educational programming. It has joined forces with Vtech Electronics, Bendon Publishing International and Imagination Entertainment to produce a multitude of new, interactive products and eye-catching board books. And it’s done it all to create one of the most comprehensive visual learning experiences available, an invaluable educational program that develops cognitive skills, spatial reasoning, object recognition and an overall foundation to advanced learning.

The Brainy Baby videos and DVDs feature a racially diverse cast of youngsters participating in a variety of interactive games and songs. Each video is 45 minutes long and designed for parents and children to watch and enjoy together. Carefully crafted with a creative mix of reality-based visuals, real children and colorful graphics combined with both classical music and fun, kid-friendly songs, the programs are creatively paced to capture young viewers’ attention and allow “teachable moments” to occur.

Brainy Baby DVD and video titles include:

·Left Brain and Right Brain – The company’s signature DVDs that together inspire whole brain thinking by introducing the characteristics of each and the type of learning each focuses on.

·Peek-A-Boo – Reintroduces the long-time favorite first game to help infants begin to distinguish colors and shapes.

·Laugh & Learn – Teaches not only colors, numbers and letters but also shapes, sizes, opposites and proportions.

·ABCs, 123s, Shapes and Colors, and Animals – Each focuses more intensely on these educational basics.

·Art – Introduces fine arts concepts such as texture, mediums, lines and other elements as well as renowned artists to toddlers and pre-schoolers.

·Music – Introduces basic musical elements such as rhythm, melody and tempo and the variety of instruments that exist.

·English, Spanish and French – Introduces the most common languages spoken in the world today through words and objects children use and encounter in their daily lives.

All titles include bonus features like interactive vocabulary reviews, loop play (video automatically stars over for uninterrupted viewing), baby bloopers, a behind-the-scenes look at the making of the videos and sneak peeks of other titles and DVD-rom activities. The DVDs will soon be distributed in U.K. markets and are currently available in Australia and Canada with plans to release them in Israel, Mexico, Spain, Singapore, Malaysia, Central America, South Africa and the Philippines, each in their respective languages.

The Brainy Baby Company recently announced its partnership with Studio 4 Networks, the leader in educational, early childhood development and health and fitness programming, to provide on demand viewing of the Brainy Baby programs to nearly five million homes as part of the network’s Studio 4 Kids offering, which is available through the Kids Unlimited SVOD package. Kids Unlimited, distributed in partnership with TVN, is the leading subscription kids’ on demand service.

Brainy Baby is also partnered with three licensees to expand their award-winning line into books, electronic games, toys, puzzles and more:

·Vtech Electronics, one of the world’s leading consumer-focused technology companies which designs, manufactures and markets telecommunication and electronic learning toys,created a complete line of electronic toys utilizing Brainy Baby’s unique educational direction of right and left brain development for babies and infants.

·Bendon Publishing International, one of the nation’s fastest growing children’s book publishers, features storybooks, board books, activity books, coloring books, pop-up books, educational workbooks and flash cards. Bendon is in the process of launching over 16 Brainy Baby titles across several formats.

·Imagination Entertainment, the premier manufacturer and number one game seller in Australia, is developing an assortment of innovative games, puzzles and other fun learning activities for the Brainy Baby label.

Brainy Baby also releases two quality lines of musical CDs for babies:

·Brainy Baby Music: two outstanding CD collections feature music from the original eight video. DVD programs in the Brainy Baby learning Library™: “Brainy Baby Sing-along Songs” and “Brainy Baby Classical Tunes.”

·Brainy Baby Music for Babies: four resonant acoustic recordings feature harp, violin, viola, cello, clarinet and flute masterfully played by the award-winning musicians of the Arcangelos chamber Ensemble. Titles are “Cheerful Baby,” “Peaceful Baby,” “Playful Baby” and “Sleepy Baby.”

Brainy Baby videos/DVDs have received rave reviews and over 30 awards from such prestigious organizations as Dr. Toy, Parent’s Choice, the National Parenting Publications of America, KIDS FIRST!, The Dove Foundation and more. Parenting Magazine included Brainy Baby on their “Best Kid Vid of the Year” picks in 2003.

For more information about Brainy Baby products, visit or call 678-762-1100.

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Press Contact:

Andrea Blain

Andrea Blain Public Relations

9750 Crawford Ave.

Skokie, IL 60076

847-933-9884 phone

847-673-5836 fax

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