Research and Markets - Analysis of the Average Americans Knowledge of Various Computers and Computer Peripherals

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Research and Markets ( has announced the addition of Computers and Computer Peripherals Â? A Survey of American Consumers to their offering.

Research and Markets ( has announced the addition of Computers and Computer Peripherals – A Survey of American Consumers to their offering.

The study has two general parts. The first part deals with personal computer ownership and buying patterns, and looks at differences between desktop and laptop buyers, average expenditures by computer type, the incidence of extended warranties and additional service contracts such as installation and setup. The second part of the study focuses on computer peripheral devices such as CD & DVD burners, digital cameras, monitors, music & media players, PC cards, printers, removable and permanent storage, scanners, speakers and other items.

The study also examines the most common methods (or locations) of purchasing computer peripherals and gives a detailed account of what peripherals have been purchased in the past 12 months, and by whom.

Forward looking analysis provides the reader with an advanced view of what peripheral consumers are planning to purchase within the next 3 months and within the next 4 to 6 months, and looks at planned purchases by various demographic groups. The study also examines consumers’ main purchase motivators.                                                                                            

This report contains (200 pages) of cross tabulations

Cross Tabulations: Demographic Breakouts


  • Males
  • Females


  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+

Household Income

  • Less than $30K
  • $30K-$50K
  • $50K-$75K
  • $75K+

Educational Attainment

  • High School or Less
  • Some College
  • College Graduate/Post-Graduate Degree


  • White
  • Black
  • Hispanic

Parental Status

  • Parents
  • Non-Parents

Marital Status

  • Married
  • Unmarried (Single, Divorced, Widowed)


  • Northeast
  • Central
  • South
  • West

Area Type

  • Urban
  • Suburban
  • Rural


  • Affluent Families
  • Upscale Households
  • Up and Coming Singles
  • Retirement Styles
  • Young Mobile Adults
  • City Dwellers
  • Factory and Farm Workers
  • Downtown Residents

The contents of this report is as follows:

Personal Computers

A. PC Purchases Among American Households

B. Desktop vs. Laptop Purchases

C. Method of PC Purchase

D. Incidence of Extended Warranties

E. Incidence of Extended Warranties: Desktop vs. Laptop Buyers

F. Average Expenditures for New PCs

G. Average Expenditures for New PCs: Collapsed Categories

H. Average Expenditures for New PCs: Desktop vs. Laptop Buyers

I. Additional Services Purchased for PC

J. Additional Services Purchased for PC: Desktop vs. Laptop Buyers

Computer Peripherals

A. Recently Purchased Computer Peripherals

B. Recently Purchased Computer Peripherals: Overview

B1. In-Depth: CD & DVD Burners

B2. In-Depth: PC Cards

B3. In-Depth: Digital Cameras

B4. In-Depth: Monitors

B5. In-Depth: Music and Media Players

B6. In-Depth: Printers

B7. In-Depth: Removable or Permanent Storage

B8. In-Depth: Scanners

B9. In-Depth: Speakers

C. Recently Purchased Computer Peripherals: Differences in Age of PC

D. Method of Computer Peripheral Purchases

E. Average Expenditures for Computer Peripherals

F. Average Expenditures for Computer Peripherals: Desktop vs. Laptop Buyers

G. Computer Peripheral Purchase Motivators

G1. Computer Peripheral Purchase Motivators: Males vs. Females

G2. Computer Peripheral Purchase Motivators: By Educational Level

G3. Computer Peripheral Purchase Motivators: By Race/Ethnicity

G4. Computer Peripheral Purchase Motivators: By Parental Status

G5. Computer Peripheral Purchase Motivators: By Marital Status

G6. Computer Peripheral Purchase Motivators: By Age

G7. Computer Peripheral Purchase Motivators: Desktop vs. Laptop Buyers

H. Six Month Computer Peripheral Purchase Outlook

I. Planned Computer Peripheral Purchases

J. Planned Computer Peripheral Purchases: Detailed Look

K. Time Frame for Planned Computer Peripheral Purchases

For more information visit

Laura Wood

Senior Manager

Research and Markets

[email protected]

Fax: +353 1 4100 980


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