Adventures with the Shady Characters® Wins Prestigious International Media Award for Interactive Media in the Category of Children’s Games

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Adventures with the Shady Characters® is a unique computer based game for preschoolers ages 3-5 with engaging characters, songs and games. It is one of the very few games for preschoolers that teaches behaviors that will prevent cancer in later life. Adventures with the Shady Characters® was honored with a Bronze World Medal in the children�s game category

Adventures with the Shady Characters® is a unique computer based game for preschoolers ages 3-5. Available in both English and Spanish, the game teaches preschool-age children how to stay safe in the sun. Developed and tested with preschoolers, Adventures is a perfect health promotion learning tool for kids. They love it! They have so much fun that they don't even realize they're learning about health along the way! Adventures with the Shady Characters® is one of the very few preschool health education games available on the consumer market.

The 2004 Interactive Awards competition recognizes excellence in interactive programs,

internet communications and online advertising. The New York Festivals (NYF) oversees six international awards competitions one of which is Interactive Media. Adventures with the Shady Characters™ was selected in the children’s game category. Entries are judged internationally by panels of peers in their respective industries. The 2004 Interactive competition was judged by a panel of new media experts worldwide under the aegis of Graham Kelly, Executive Creative Director of Saatchi & Saatchi Advertising in Singapore. Entries were judged on the basis of screen design, logic and complexity of organization, effective use of resources, creativity, technical quality, effective presentation of information, compelling interactivity and effective solution to the problem.

Adventures with the Shady Characters® is available through download or on CD-ROM through http://www.theshadycharacters.com. HealthMark received funding from the National Cancer Institute to develop and test these products. The games were field-tested in Spring and Summer 2004 to determine their use in supporting the sun protection behaviors of preschool children and adults who care for them.

HealthMark Multimedia, LLC, develops creative multimedia products that assist consumers and patients in making healthful lifestyle choices, and medical treatment and self-care decisions. The company uses an extensive network of medical experts, patients and family members to review product information for accuracy, relevance and usefulness. Other product lines address professional education needs. HealthMark Multimedia also develops customized multimedia projects for companies and other organizations needing specialized health communications.

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Susan Brink