World Assets Group Changes Name to Mobile Assets Inc.

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World Assets Group Inc. (WLRDF: OTCPK) announced today that it has received shareholder approval to redomicile the corporation from Ontario, Canada to Nevada and file to change its name to Mobile Assets Inc. to reflect its rapidly developing core business of mobile technology and services.

World Assets Group Inc. (WLRDF: OTCPK) announced today that it has received shareholder approval to redomicile the corporation from Ontario, Canada to Nevada and file to change its name to Mobile Assets Inc. to reflect its rapidly developing core business of mobile technology and services. The company has filed to effect a new CUSIP number and has requested a new trading symbol.

Andy Ruppanner, Chairman stated, “As the company has developed, it realized mobile technology and services were becoming the dominant percentage of its business portfolio, and that mobile business is much more than just cellular phones and networks. All of the computer applications such as e-commerce, games, and entertainment are now converging into mobile applications and the business opportunity is significant. Ring tones alone represent a $300,000,000 business opportunity in the U.S. for 2005.”

M-Commerce

According to a study from Telecom Trends International, "There were 94.9 million mobile commerce users in 2003 which will grow to 1.67 billion users by 2008." The study continued, "Revenues from mobile commerce will grow globally from US$6.86 billion in 2003 to over US$554.37 billion in 2008."

"M-commerce is not just e-commerce gone mobile… it's much more… and it will become a serious part of the global economy," said Susan Welsh de Grimaldo, author of the study. "Since people carry their cell phones everywhere, cell phones will eventually start to replace wallets as a place to store credit cards, frequent shopper cards, and even family photos," she said.

Mobile Users

Today there are 1.52 Billion global mobile users with approximately 200 million of those residing in North America, which is the fastest growing major market.

Mobile Assets Inc.

Mobile Assets is a wireless application developer and service provider specializing in mobile business and entertainment solutions. Mobile Assets is focused to strengthen its position by improving its product and service offering primarily through the natural evolution of the mobile phone. We actively work to expand our business domains based on its three principle growth strategies of “multimedia”, “ubiquity” and globalization”, and collaborate with our strategic partners in offering “services that are useful for customers’ daily lives and businesses”. Mobile Assets is a publicly traded company (WLRDF: OTCPK) headquartered in Santa Fe, New Mexico with offices in Toronto, Ontario and The Netherlands.

Forward-Looking Statements:

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and section 21B of the Securities and Exchange Act of 1934, as amended. Readers are cautioned not place undue reliance on these forward-looking statements, which are only predictions and only speak as of the date hereof.

Forward-looking statements usually contain the words "estimate", "anticipate", "believe", "plan", "expect", or similar expressions and are subject to numerous known and unknown risks and uncertainties. These risks and uncertainties could cause the Company's actual results to differ materially those indicated in the forward-looking statements.

For more information about Mobile Assets Inc., visit its website http://www.mobileassetsinc.com or e-mail info@mobileassetsinc.com.

Contact Information

J.B. McKay

Mobile Assets Inc.

Tel: 505-577-7825

Fax: 800-856-4127

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J.B. McKay
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