Want to Know What They Really Think?

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Customers seldom complain to your face, they just tell everyone else and go to the competition.

Most people will not complain in person and often will not make a phone call or write a letter, hence valuable customer feedback is lost.

“Gathering complaints is essential to understanding what your customers like and dislike” said Clive Goodman, Managing Director of ServCheck, “but less than 1 in 23 customers will actually complain in person or on the phone.”

Gathering and using complaint data is a powerful tool in growing a business and protecting it against competition.

ServCheck’s recently announced Customer Feedback Solution utilizes SMS (Short Message Service) technology as a convenient and reliable information channel.

“SMS is a great method for getting feedback as customers find it convenient, immediate and they feel safe complaining,” said Goodman, “its also convenient for a company to process, as messages are to-the-point and the text is immediately and always available on computer.”

ServCheck SMS makes it easy for a company to locate problem times of day, day of the week and it can even analyze the messages itself and inform the right person when something important has occurred. Action can immediately be taken and lessons learned.

ServCheck have partnered with MessageNet to provide the SMS Gateway solution.

“SMS is a highly personalized and immediate tool,” said Mel Kelleher, Client Executive for MessageNet, “being able to register your complaint on the spot without the face to face tension makes it more likely to encourage feedback.”

Capturing and effectively analyzing customer complaints and feedback is the best way of getting insight into your business and identifying what you are doing well and where you can improve in order to retain your customers.

“Having the ServCheck sign displayed in your shop or on your till slip shows that you take customer service seriously”, said Kelleher “and SMS is such an easy and effective method to collect this type of information.”


Clive Goodman – Managing Director, ServCheck, clive@servcheck.com

Rohan Lean – Managing Director, MessageNet, rlean@team.messagenet.com.au

Mel Kelleher – Client Executive, MessageNet mkelleher@team.messagenet.com.au

ServCheckMessageNet Pty Ltd

Suite 103/242 Glenhuntly RoadLevel 4, 606 St Kilda Road

Elsternwick Vic 3185                    

Melbourne Vic 3004

Phone: 040 140 1204                    

Phone: 038 517 8000

ServCheck is a Melbourne, Australia-based business dedicated to improving communication between our clients and their customers. We believe that there is a lot of customer-satisfaction feedback-data out there that is not being captured by the traditional systems of letters, phone calls and in-person conversation. This data is vital to look for problem areas and potential opportunities. http://www.servcheck.com.au

MessageNet is a leading provider of mobile solutions, developing messaging and information provision products for the Corporate Sector. Our products include MessageNet SMS/MMS Services, SMSCampaigns, MMS Warehouse and Premium Rate SMS. http://www.messagenet.com.au

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