‘Moral Value’s-related Words Top Hot Buzzwords List

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Specifically, twelve of the top 20 words and phrases that dominated the media in the run-up to the election, can be classified as directly related to the Â?moral valuesÂ? concept picked up by the Â?exit pollsÂ? conducted in the immediate aftermath of the US Presidential election.

MetaNewsWire 'Moral Values'-related words and phrases dominated the pre-Election PQ Index (Political-sensitivity Quotient) of Hot Political Buzzwords released earlier this month.

Specifically, twelve of the top 20 words and phrases that dominated the media in the run-up to the election, can be classified as directly related to the 'moral values' concept picked up by the 'exit polls' conducted in the immediate aftermath of the US Presidential election. The exit polls were conducted by Edison Media Research with Mitofsky International for the National Election Pool, which distributed their information to the media through AP.

"The mainstream media seems surprised at the primacy of the 'moral values' issue atop the exit poll surveys, though they have used the terms tracked in the PQ Index some hundreds of thousands of times in the preceding month," said Paul JJ Payack, President of the Global Language Monitor. "The 'moral values' question is being narrowly interpreted by the mainstream media to mean the gay marriage and the 'Mary Cheney' incident.

"Actually," Payack continued, "the idea of 'moral values' includes media bias, 'flip flopping' for political gain, the disrespecting of a wartime president (as in Fahrenheit 911), tagging the Chief Executive as a 'Liar' or 'misleader' - and the rise of the 'uncivil war in political discourse/dis-coarse. In fact, The Top Five terms in the November PQ Index can all be viewed as related to 'moral values', as can be seven of the Top Ten -- and 12 of the Top Twenty".

This phenomenon is also related to the Demise of the 24-Hour News Cycle. For more in this topic, go to GLM's Commentary and Analysis Page that you can find at http://www.LanguageMonitor.com.

The Top Twenty Words of the PQ Index for November are listed below:

1. Mary Cheney

2. Bush Conservative

3. Dan Rather Bias

4. Kerry Liberal

5. Flip Flop/Flopping

6. Likeability Kerry

7. Missing Weapons

8. Michael Moore F911

9. Colossal Error

10. Bush/Kerry Liar!

11. President Reagan

12. Political Incivility

13. Likeability Bush

14. Kerry Swift Boat

15. Behead/Beheading

16. Global Test

17. NYTimes Freudian slip

18. Red/Blue States

19. Iraq Sovereignty

20. Bush the Misleader

For the complete November PQ Index with commentary, go to: http://www.LanguageMonitor.com.

About the Global Language Monitor

The Global Language Monitor documents, analyzes, and tracks the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis on global English.

For more information, call 1.925.367.7557, send email to [email protected] or visit http://www.LanguageMonitor.com.

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Paul JJ Payack