Coach Contributes to New Guerrilla Marketing Book - Guidance and Inspiration a Key Part of Future Bestseller

The latest offering in Jay Conrad Levinson's popular "Guerrilla Marketing" series debuts in 2005. Professional business coach and marketing expert David Handler of Success Handler, LLC provided guidance and insight to co-author Al Lautenslager.

Tomball, TX (PRWEB) November 16, 2004 -- The 30th book in the highly popular Guerrilla Marketing" series arrives in bookstores in early 2005, and The Coach of Success Handler, LLC, receives acknowledgement from the co-author.
   
Guerrilla Marketing in 30 Days" by Jay Conrad Levinson and Al Lautenslager simplifies marketing into a series of strategic initiatives, and Lautenslager credits David Handler for guidance, inspiration and insight.
   
David has a terrific ability to teach in an entertaining and informative way," said Lautenslager. He has a solid grasp of marketing, and I used some of his ideas to create the 'Guerrilla Marketing in 30 Days plan."
   
One of the most important strategies David believes is that companies dont sell products, customers buy them. Understanding what customers buy is the first step in creating a solid marketing plan.
   
Al and I are always sharing vivid examples of this," said Handler. The classic is no one sells eye glasses, customers buy vision. My personal favorite we came up with is no one sells vacations, customers buy dreams."
   
For more information about Success Handler, contact Kathy Lott at 281.251.3200, or by e-mail at kathy@successhandler.com. To reach Al Lautenslager, send an e-mail to Al@market-for-profits.com.
   
Success Handler, LLC specializes in helping franchisees, franchisors and business owners reach their business and personal goals.
        
Al Lautenslager is a certified Guerrilla Marketing Coach, an award winning marketing/PR consultant, direct mail promotion specialist, author, speaker and entrepreneur.

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