Creating Rapid Growth in an Unpredictable Business Environment: MarketUP Takes its Own Medicine for Success

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MarketUP, a startup marketing consultancy, successfully identifies the small business communityÂ?s need for high-quality marketing, PR, and advertising services - posting 420% growth in first three quarters.

MarketUP, a diversified marketing consultancy, has shown impressive success after nearly a year in business. By providing sound strategic advice to small companies and delivering flexible, tailor-made programs, they have enjoyed triple-digit growth, built a strong client list, and put in place the Web infrastructure to support continued growth.

Growing Rapidly

During the first three quarters of their existence, MarketUP has seen its billings increase by more than 400%. Based in Berkeley and operating online at http://www.market-up.com, the company also draws on the skills and experience of a growing network of professionals and affiliates. MarketUP attributes its success to meeting the needs of an underserved market: Small, growing organizations that seek first-class marketing services geared to their unique requirements.

MarketUP was founded in December, 2003 to serve startups and small businesses nationwide. “We opened our doors to bring “big-league” marketing and PR expertise to smaller companies. And we’re very proud of our success, posting greater than expected growth in three quarters,” says Donna Lehman, owner and principal consultant. “But what makes me especially proud is the broad range of clients we’ve attracted, their successes, and the trust they put in us. For some, we’ve literally become their marketing department.”

Expanding their Client Base

MarketUP continues to expand and strengthen their client roster. An important second quarter addition was financial services firm GuidedChoice (http://www.guidedchoice.com), a pioneer in the increasingly hot online 401(k) advice marketplace and leader in offering managed accounts.

One very recent addition is Davis-Wick Consulting, Inc., a boutique organizational and executive development consultancy. Davis-Wick provides organizational assessment, change management, coaching, and training services to organizations in the San Francisco Bay Area and nationally. For more information, visit their website at http://www.dwcinc.com.

This partnership is particularly appropriate for MarketUP because it deepens their involvement in a core category of expertise, human capital management. Client relationships in this area already include 360-degree assessment provider 3D Group, workforce management software firm NEOGOV, and online screening and assessment guru Rocket-Hire.

Extending a Client Portal

As they grow, MarketUP has enhanced their workflow and service delivery by building a client-portal extranet. This management tool makes communication more immediate and effective for their clients, and also serves as a key internal resource for their own distributed network of professionals. MarketUP already uses a wide range of online tactics to help extend their clients’ marketing reach; this development is an example of how they also heed their own advice.

About MarketUP

MarketUP provides strategy consulting and a range of online and offline marketing services. They develop integral relationships with their clients, often serving as all of part of the client marketing organization. They focus primarily on small, high-growth companies in the B-2-B sector, with particular expertise in human capital management, financial services, and technology-based business services.

Any individual or organization interested in enhancing their marketing effectiveness can learn more by visiting http://www.market-up.com or contacting the principals directly. Vendors interested in becoming part of the MarketUP network of specialized service providers can contact Donna Lehman directly at (510) 525-1474 or dlehman@market-up.com

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Donna Lehman
MARKETUP
510-525-1474
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