QuikStrip LLC and MediaCorp Worldwide Hits a Grand Slam with the addition of Billy Mays to their QuikStrip Direct Response Television Campaign

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Billy Mays, who has promoted a number of As Seen on TV products, teams up with MediaCorp Worldwide to promote the QuikStrip automatic wire stripper.

QuikStrip LLC and MediaCorp Worldwide introduce the latest advancement in the QuikStrip Direct Response Television (DRTV) campaign by launching both a one and two minute commercial featuring Billy Mays, an accomplished As Seen On TV product spokesperson. The new commercials, featuring Mays, are a follow up to the company’s initial 60-second QuikStrip commercial, which was consistently ranked in the top 20 of Jordan Whitney’s Green Sheets, an independent reporting agency of the DRTV industry.

In his quest for the “next big thing,” Mays approached MediaCorp at the 2004 National Hardware Show in Las Vegas. With his charismatic voice and amiable disposition, he has helped several companies turn their products into household names, primarily through his powerful DRTV presence. Mays, who is routinely approached by companies to promote their products, is very selective in those he chooses to associate with. Michael Keller, a representative of MediaCorp Worldwide, an Overland Park, Kansas marketing firm stated, “We are so fortunate that the QuikStrip made such an impression on Mr. Mays that he sought us out to pursue a relationship to promote the product.” With the involvement of Mays, there is little doubt that QuikStrip will continue producing strong DRTV results.

The initial QuikStrip DRTV commercial was a home run for QuikStrip LLC and MediaCorp Worldwide, making the revolutionary, self-adjusting wire stripper a fast moving As Seen On TV product. QuikStrip, an innovative tool made for both professional and home use, is the fastest and simplest way to strip wire. The fully automatic wire stripper contains both a built-in wire cutter and stripper that are faster than any tool in your toolbox. Unlike traditional wire strippers there is no pre-measuring, twisting or pulling. The versatility of QuikStrip allows it to automatically adjust to accommodate any wire.

With the addition of Mays, MediaCorp Worldwide will expand on its tried and true formula for product promotion. The QuikStrip commercial, featuring Mays, is airing on a multitude of networks nationally, including HGTV, TLC, National Geographic, Discovery, History, ESPN News, Fox Sports, Do-It-Yourself Network, and Spike TV to name a few. To capitalize on the national television campaign, MediaCorp Worldwide will initiate a multi-million dollar mass retail distribution campaign for the first quarter of 2005.

For more information, contact MediaCorp Worldwide at 913/317-8900.

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Mike Keller
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