Good Luck: The Ideal Corporate Gift

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The authors of the world-wide 2004 best-seller Good Luck: Create the Conditions for Success in Life & Business, are available for interviews during the week of November 14. The book is being given away to employees and to clients worldwide as one of the hottest holiday gift trends world wide.

The book is topping bestseller lists worldwide, with 2 million copies in print to date. According to European rights agents, Good Luck is the first book in recent history to sell rights in 15 languages prior to publication in any country. Currently, the book is published in more than 65 countries and 33 languages. There are over 2 million copies in print worldwide, just six months after the original publication date in Spain of February 2004. There are 10,000 copies a day selling in Japan alone.

The inspirational book is an engaging tale that offers readers hope, rejuvenation, and an understanding of why good luck strikes some and not others. They will be in New York promoting the book through a series of speaking engagements, interviews and appearances at venues as well as major national corporate speaking engagements.

Fernando Trias de Bes offers listeners the five personality traits that it takes to have—and to keep—good luck throughout one’s lifetime. The also outline the ten steps to creating luck in your life. Readers everywhere have enjoyed the book, passed it to friends, each buying multiple copies so as to be the purveyor of good luck for family and friends. The book has already sold out its first and second printings in English and is now on its third print run. It’s a great gift item for both family, friends, and co-workers alike for the holiday season.

About the Authors

Alex Rovira and Fernando Trias de Bes together own Salvetti & Llombart, a 40-person market research company in Barcelona, Spain that performs market research and provides market intelligence for major multi-national companies. Rovira is author of The Inner Compass (Empressa Activa: 2003, now in its fourth edition). Trias de Bes is author of Lateral Marketing, with Phillip Kotler (Wiley, 2003).

The company performs more then 100 market research projects per year. Customers include The Orange Group, Jazztel, Vodafone, Nestlé, Dannon, Hewlett-Packard, Mercedes-Benz, Credit Suïsse, Winterthur, Sony Corporation, Pepsico, Frito-Lay, Moët Chandon, Bongrain, Bacardi, Chupa-Chups, and other major multinationals. Salvetti & Llombart also provides assistance and market intelligence on international projects with consultancies such as McKinsey &Co., AT Kearney, and Bain & Company.

Good Luck: Create the Conditions for Success in Life & Business By Alex Rovira and Fernando Trias de Bes, Jossey-Bass/A Wiley Imprint, September 2004; Cloth, 144 pp; $22.95 US, ISBN: 0-7879-7607-5.

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