Slackers, Entrepreneurs, and Marketing to the Undead

The Canadian creators of DeadEndDays.com are prepared to wrap up their groundbreaking year long serialized live-action weekly comedy in style as the zombie hordes, finally, attack.

Toronto, Ontario (PRWEB) November 11, 2004 -- The Canadian creators of DeadEndDays.com are prepared to wrap up their groundbreaking year-long serialized live-action weekly comedy in style, as the zombie hordes, finally, attack.

Before high profile genre films like "Shaun of the Dead", "Resident Evil: Apocalypse", or the "Dawn of the Dead" remake ever saw the inside of a cinema, a group of upstart young filmmakers from the wilds of Toronto were bringing the dead back to life... to sell them cola in the serialized Internet comedy Dead End Days". The screen may have been smaller, but their audience now spans the globe, and is larger than most multiplexes could handle.

The brainchild of co-creators Brad Fox, Matthew Hoos, and Jason Patrick Rothery, childhood friends from Calgary who reunited for the project, the 48 episode series chronicles a post-apocalyptic society where a zombie invasion has been narrowly averted. Humanity is left scrambling to deal with the remaining zombie "demographic" that now forms a part of daily life. When a grasping-at-straws advertising campaign for "brains cola" turns into a runaway success, zombies become the new target for all manner of brains-themed products, as companies rush to capitalize on their untapped buying power.

The epic satire has followed the adventures of a slew of colorful characters, including Eric (an apathetic video store clerk trafficking in black market classic zombie movies), Ashley (a frustrated life insurance agent deluged with undead policy holders), Sam and Bridget (eager freelance rogue-zombie hunters desperate for a gig), and Bruce (the irritatingly cheerful previously-deceased-rights activist), all struggling to find their place in this strange new world.

Distributed for free over the Internet website www.DeadEndDays.com in weekly 10-minute episodes, Dead End Days" has amassed a rabidly dedicated fan-base. Thousands of visitors from over 37 countries visit the website www.DeadEndDays.com each week to download new episodes, read behind-the-scenes articles and essays, or participate in lively discussions with the cast and crew. The distributed format of the Internet has also allowed the creators to welcome contributions from around the world, as fans have shared art, music, and ideas with the filmmakers -- making it a truly global collaboration.

Now, after 56 weeks, the story is dashing towards its November 25th conclusion where the sinister plot of the shadowy Monopoly Corporation will finally be revealed to all.

With the end of the marathon labor of love in sight, Director Hoos has mixed feelings about the conclusion of the series. Im thrilled that with all the zombie genre films that have come out this year, Dead End Days continues to resonate with such a diverse audience. Weve never seen ourselves as just telling a zombie" story, and our audience of all ages and backgrounds reflects that. Ill miss the direct rapport with the audience, but I have to admit that Im looking forward to getting some sleep!"

Rocket Ace Moving Pictures is an upstart media studio based out of Toronto, Canada, focusing on using innovative technology to tell the best stories possible.

Contact Information:
Brad Fox, Producer, Dead End Days"
Rocket Ace Moving Pictures

tel: 416-429-6615
fax: 416-960-0871
email: press@deadenddays.com
www: http://www.DeadEndDays.com

A full press kit is available at:
http://www.DeadEndDays.com/press/

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