Free Corporate Storytelling Webinar November 18: How Great Leaders Use Stories to Inspire Success

A free Webinar on corporate storytelling, How Great Leaders Use Stories to Inspire Success, is set for November 18, 2004, at 2:00 PM EST.

(PRWEB) November 13, 2004 -- A free Webinar on corporate storytelling, How Great Leaders Use Stories to Inspire Success, is set for November 18, 2004, at 2:00 PM EST. Author, professional speaker and corporate consultant Evelyn Clark, known as The Corporate Storyteller, will conduct the one-hour online seminar.

Participants will learn
·   Why top CEOs love to tell stories
·   What the authors of Built to Last discovered about the power of storytelling
·   How successful companies such as FedEx, Nike and Mary Kay, Inc. use stories
·   Corporate stories, including Costco CEO Jim Sinegal's "Calvin Klein Jeans" story, Armstrong International CEO David Armstrong's "The Day I Paid $248,000 to Play a Round of Golf" tale, and the story behind Northwestern Mutual's mantra, "Do the Right Thing"
·   The bottom-line benefits of corporate storytelling

Based on her original workshop, Corporate Storytelling: Discovering Fire for the Second Time, the presentation will include an opportunity for attendees to get their questions answered about the fast-growing practice of organizational storytelling.

Author of Around the Corporate Campfire: How Great Leaders Use Stories To Inspire Success, Clark works with leaders who want to develop memorable messages and tell them more effectively. She delivers keynote addresses and conducts customized workshops for corporate, non-profit and association audiences.

In her book, Clark relates the inside" stories that Costco CEO Jim Sinegal and other leaders of respected American companies tell to sustain their success. Storytelling is a powerful communication tool thats been around since the beginning of humanity, and only recently has it been recognized as a valuable business tool," Clark says.

Great leaders know that workers need more than lofty mission statements and industry buzzwords to understand and appreciate what their organization stands for," Clark says. Workers need to hear about the companys people, its values, and its history. And studies show that up to 70% of workplace learning takes place through stories swapped around the coffee pot or in the lunch room.

So smart leaders tell stories. By touching the hearts as well as the minds of their employees, customers, and stakeholders, leaders who tell stories ensure that people remember the point, and they leave a legacy of experiences that inspire generations."

To register for the free Webinar on November 18, go to http://www.pixion.com/webinars.html

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Note: Around the Corporate Campfire: How Great Leaders Use Stories To Inspire Success is $19.95, plus shipping (and tax for Washington state residents). To order a copy, go to www.aroundthecorporatecampfire.com, www.amazon.com, or call 1-866-818-8079.