ATMsafe Global Marketing Announces that the ATMSafe Program Will Be Introduced in South Africa - Consumer and Financial Institution Interest is Very Promising

ATMSafe Global Marketing announces that capacity has been arranged to implement the ATMSafe program in South Africa during the Fourth Quarter of 2004. Initial response among financial institutions has been very good. The program will be marketed to ATM, Debit and Credit Card customers in South Africa with the potential to expand to other African economies during 2005.

Napa, CA (PRWEB) November 13, 2004 -- ATMSafe Global Marketing announces that capacity has been arranged to implement the ATMSafe program in South Africa during the Fourth Quarter of 2004. Initial response among financial institutions has been very good. The program will be marketed to ATM, Debit and Credit Card customers in South Africa with the potential to expand to other African economies during 2005.

South Africa presents a continuation of our strategy to introduce ATMSafe to profitable and strategic markets. ATMSafe is a valuable enhancement and marketing program for financial institutions in South Africa. There is a clear consumer need for the program. We are very pleased that we have introduced another country to our program and that responses to date have been promising," says Mr. Patrick Merkley, President and CEO of ATMsafe Latin America, sa. Our ability to analysis various risks and position the ATMSafe product to meet the needs of our financial institution partners is a strategic strength of our organization."

ATMsafe is an enhancement program designed for ATM cards, debit, and credit cards and other ATM related actives. ATMSafe is available in over twenty countries.

Market research conducted indicated an extraordinary customer acceptance of ATMsafe and its benefits. When asked about the product concept and benefit structure, over 75% of respondents indicated they would purchase the coverage. Further, research indicates that consumers are more likely to purchase and use a debit or credit card that has the ATMSafe coverage.

ATMSafe Global Marketing is offering the ATMsafe Card Enhancement program throughout the North America and Latin America. ATMSafe is the largest provider of ATM Robbery related coverage in North America and Latin America. ATMsafe is a card enhancement program, which addresses consumer safety and security relating to ATM usage and provides valuable consumer benefits to ATM users.

For more information, please review our website at www.ATMSafe.com.

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