ATMsafe Latin America, sa Announces that the ATMSafe Program Has Been Successfully Introduced in Venezuela - Consumer and Financial Institution Participation is Very Promising

ATMSafe Latin America, sa announces that during the second quarter of 2004, the ATMSafe program has been successfully introduced in Venezuela. Response among consumers and financial institutions has been very good. The program will be marketed to ATM, Debit and Credit Card customers in Venezuela.

Napa, CA & Buenos Aires, Argentina (PRWEB) November 13, 2004 -- ATMSafe Latin America, sa announces that during the second quarter of 2004, the ATMSafe program has been successfully introduced in Venezuela. Response among consumers and financial institutions has been very good. The program will be marketed to ATM, Debit and Credit Card customers in Venezuela.

Venezuela presents a continuation of our strategy to introduce ATMSafe to profitable and strategic markets. ATMSafe is the market leader in Argentina and Latin America. We are very pleased that we have introduced another country to our program and that responses to date have been promising," says Mr. Patrick Merkley, President and CEO of ATMsafe Latin America, sa. Our ability to analysis various risks and position the ATMSafe product to meet the needs of our financial institution partners is a strategic strength of our organization."

ATMsafe is an enhancement program designed for ATM cards, debit, and credit cards and other ATM related actives. ATMSafe is available in over twenty countries.

Market research conducted indicated an extraordinary customer acceptance of ATMsafe and its benefits. When asked about the product concept and benefit structure, over 75% of respondents indicated they would purchase the coverage. Further, research indicates that consumers are more likely to purchase and use a debit or credit card that has the ATMSafe coverage.

ATMsafe-Latin America, sa is offering the ATMsafe Card Enhancement program throughout the Latin America. ATMSafe is the largest provider of ATM Robbery related coverage in Latin America. ATMsafe is a card enhancement program, which addresses consumer safety and security relating to ATM usage and provides valuable consumer benefits to ATM users.

For more information, please review our website at www.ATMSafe.com.

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