Goal Setting Tool Offers Balance for Women Juggling Family and Career - Innovative Destiny Chicks Calendar Having Positive Impact on Women

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Ask a busy woman what she needs and chances are she’ll tell you “more time”. With ever increasing demands on women today from the office to the home, women are finding it harder to balance their lives and make time for themselves. It was this need for balance that inspired friends Joanne Atkins & Sarah Milton to create an innovative goal setting tool that is empowering women to gain greater control of their lives.

The Friends Inspiring Friends calendar features a fun and easy approach to goal setting. Using a variety of themes and suggested goals, the calendar offers a simple step by step process that helps women identify and achieve their goals. Key philosophies that run throughout the calendar are the importance of creating time for yourself, celebrating all that you accomplish and being kind ‘to yourself as well as those around you’.

“So many women feel that the calendar was created just for them,” says Atkins. “The most common reaction we hear is ‘I need this!’ It’s great to know that something we created out of a need for ourselves is having such a positive impact on so many other women.” Business partner, Milton agrees, “As soon as women hear about the calendar concept, they’re inspired to start setting goals right away! We never anticipated that there would still be a demand for the 2004 calendar so late in the year; they just can’t wait until January to start goal setting with the 2005 calendar.”

The friends chuckle as they refer to themselves as Destiny Chicks. It’s a phrase that is catching on with women who are setting up Destiny Chicks goal setting groups across the country. Women from all walks of life are inspiring each other as they set and achieve goals using the calendar concept. The need for inspiration is evident in the 380,000 hits received on their website in its first year. Atkins and Milton are astonished with the number of people drawn to http://www.DestinyChicks.com. They are inspired by the emails they receive from women worldwide who share stories of how the calendar has helped them balance their busy lives while juggling family and career.

The 2005 Friends Inspiring Friends goal setting calendar is currently available in Chapters, Indigo and Cole’s stores across Canada and can also be purchased online at http://www.DestinyChicks.com. Two women, a shared dream and a passion to make a difference; Joanne Atkins and Sarah Milton are inspiring others to create their own destiny… one goal at a time!

For more information, please contact:

Sarah Milton

Destiny Designs

(519) 572-8404

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Sarah Milton