Tie-Lock Goes to the American Music Awards - Fashion-Trend Product Presented to National Celebrities

Tie Lock, a necktie restraining device that provides men the ability to invisibly restrain their ties, is proud to announce that this year's American Music Award celebrity attendees like Usher, Lenny Kravitz, Pharrell, Lance Armstrong, Rod Stewart, Brooks & Dunn and many others will be 'Securing Their Style' with this innovative new men's gift.

Blaine, WA (PRWEB) November 12, 2004 -- Tie Lock, a necktie restraining device that provides men who wear neckties the ability to invisibly restrain their ties, is proud to announce this year's American Music Award celebrity attendees will be 'Securing their Style' with ARMA Enterprise's flagship product. The Tie Lock will be provided for celebrity gift baskets at the 2004 AMA Music Awards.

Each year, celebrities are awarded gifts for their contribution to the music industry. Some of the recipients of the Tie Lock at this year's awards show include superstars such as Usher, Lenny Kravitz, Pharrell, Lance Armstrong, Rod Stewart, Brooks & Dunn and many others.
"This is a great opportunity for brand exposure," says Ryan Addams, president of ARMA Inc. "Each year, the American Music Awards is enjoyed by millions of music fans around the world. In terms of growth, this exposure will only add to the incredible momentum that the Tie Lock is experiencing to date. We are honored to be afforded the opportunity to share our fashion-setting product with America's most influential trendsetters."

Because the Tie Lock is a simple method to restrain neckties invisibly, it is an easy way for men to contribute to a fashion-forward look by eliminating the need to use other outdated products such as tie clips or pins. Other tie products garner too much attention and dramatically change the wearer's style. A product that works invisibly enhances the wearer's style by contributing to an appearance of control without the use of obvious aids.

For this coming holiday season the Tie Lock is available in individual gift sets and a deluxe gift set which includes 2 Tie Locks (one 24k plated gold, and the other a mirror-finished steel). Also included with each set is a necktie manual-with necktie knot instructions, as well as a polishing cloth. The deluxe gift set retails for $19.99 and is available at www.tie-lock.com.

About ARMA Enterprises Inc.
ARMA Enterprises Inc. is a developer and innovator of men's accessories that promote professionalism with fashion forward designs. The company's flagship product is the Tie Lock. The product restrains men's neckties invisibly and causes no damage to the wearer's clothing, unlike all traditional tie clips. Marketing the product invented by their late father, ARMA Enterprises Inc. was founded in 2003 by two brothers. For more information contact (888) 223-5447. The company donates a portion of its profits to the International Committee of the Red Cross.

Holiday Promotion: Win Neckties for a Year! ARMA Enterprises Inc. has teamed up the with the oldest online necktie store, WildTies.com to provide an exciting Holiday give-away. Every time you make a purchase from Tie-Lock.com, you are entered into a draw for 25 free designer neckties from WildTies.com - a value of up to $2,000. A lucky Tie Lock customer will win an entire year's supply of neckties every single week this Holiday Season from Nov. 15 until Dec. 25 2004.

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