GameFit® Emerges as the Premiere Luxury Performance Brand With Smart Fabric Technology by Outlast®

GameFit® has entered into an exclusive relationship with Outlast® for the use of Smart Fabric Technology in the GameFit I 0 I Series, the inaugural line of GameFit® luxury performance apparel.

Boulder, CO (PRWEB) November 14, 2004 -- GameFit® has entered into an exclusive relationship with Outlast® for the use of Smart Fabric Technology in the GameFit I 0 I Series, the inaugural line of GameFit® luxury performance apparel. GameFit® is redefining the casual wardrobe of the accomplished man with the introduction of the one and only Sports Suit. Designed specifically to provide exclusive style and superior performance to the demanding individual while allowing free expression of confidence and comfort in their lifestyle, the Sports Suit fills the gap between ones Armani Suit and Polo Ralph Lauren khakis.

As we all know, innovation is what leads the industry to greater heights and creates momentum for growth", states Kheil McIntyre, Founder and CEO of GameFit. McIntyre continued, As consumers demand more from their clothing, Outlast is leading the charge with Smart Fabric Technology, designed to balance temperature so you wont be too hot or too cold but comfortable all day long. The application of Smart Fabric Technology in the linings of our Sports Suits has proved to be the perfect complement to our strategy to establish GameFit as the premiere Luxury Performance Brand in the world".

GameFit reflects a unique opportunity for us to bring our technology to a demanding clientele and we are very excited about the future of this relationship", says Brad Poorman, Outlast Vice President of Global Sales & Marketing. We expect that the lifestyle customer GameFit dresses will quickly adopt these luxury sports suits with Smart Fabric Technology as a must-have attire."

The GameFit I 0 I Sports Suit is the ultimate blend of comfort, quality and performance in casual sportswear. Starting at $800, it is perfectly suited for casual occasions, travel and weekend activities. It will be available in the GameFit appointment only showroom in New York City starting this fall with plans to be available at select high end specialty retailers in the U.S in 2005.

About GameFit
GameFit®, a New York-based privately held company, is emerging as the leader in Luxury Performance Apparel. GameFit focuses on providing comfort, style and superior performance for the demanding consumer. At GameFit, they ask the question: Are you Fit for the Game?® For additional information, please contact Robin Hannah 212.561.0736

About Outlast
Outlast Technologies, Inc., a privately held U.S. corporation, is the worldwide leader of phase change materials and applications. As an innovative technology company, over the past decade, Outlast has launched Smart Fabric Technology in outerwear, footwear, street wear and bedding. Automotive, industrial, medical and energy applications are the next frontier. Originally developed for NASA and certified by the ASTM, Smart Fabric Technology contains patented micro encapsulated phase change materials called Thermocules® that absorb, store and release heat, keeping your temperature balanced all day long. Smart Fabric Technology clothing adapts to your body so you can adapt to your day. For more information visit www.outlast.com.

GameFit® Brand Contact: Robin Hannah
212.561.0736 robin@gamefit.net
Outlast® Contact: Brad Poorman
303.581.801   bpoorman@outlast.com

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