NCAA® Basketball Star Turns Pro and Switches to Zensah™ Performance Apparel

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Elad Inbar, starting rookie for Haifa B.C. gets the edge with ZensahÂ? Performance Apparel

Tel-Aviv, Israel (PRWEB) November 15, 2004 -– Zensah™ ( the originator of enhancement apparel, makes its debut on the international scene of Professional basketball with Elad Inbar, starting forward for the Haifa B.C. Elad will wear cutting edge sportswear by Zensah™ in games and practice.

“Zensah™ performance apparel is unique, and truly innovative”, stated Elad. “During practice and competition it gets really hot, and the Zensah™ shirt not only kept me dry, but I actually felt cooler than what I was accustomed to, and that gives me an edge on the court.” Elad went on to say, “During my 4 years playing at the NCAA® level, I tried a number of different shirts, and the Zensah™ compression shirt is by far the most functional shirt, and it feels great.”

“We are thrilled that Elad, has chosen to switch to Zensah™ performance apparel. Haifa B.C. plays in a number of international venues, and Elad will bring Zensah™ exposure in Europe, and Asia.” stated Ryan Oliver, director of marketing, “Elad’s soft spoken, but strong play represents the ideals which entail the Zensah™ principle.”

Elad Inbar, a rookie for Haifa BC finished a phenomenal 4 year stint at the University of Massachusetts at Lowell, where he lead the River Hawks to 4 consecutive NCAA® tournament appearances. As a senior he was named the NCAA® Division-2 player of the year by the National Association of Basketball Coaches. Inbar posted averages of 19.7 points and 7.0 rebounds per game while shooting .528 from the field and .844 from the free throw line. Elad, is known for his poise on the court, and his cool play in clutch situations.

About Zensah™

Zensah™, the originator of enhancement apparel, is dedicated to developing and marketing seamless performance apparel for athletes. The company has developed proprietary technology which provides exceptional comfort and breathability for athletes. Zensah™ maintains a sales and marketing office in Miami, Florida with a research and development office in Israel. For more information please visit

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Ryan Oliver
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