Novato, CA (PRWEB) November 15, 2004
New World Library announces the November publication of ÂCause for Success,Â a study of business ethics and success, by author and business consultant Christine Arena. ÂCause for Success: 10 Companies That Put Profits Second and Came in FirstÂ is the first to present detailed case studies told from the inside perspective of CEOÂs that clearly demonstrate how social responsibility can drastically improve corporate health, growth and competitive edge. Each Âhigh purposeÂ company featured in the book approached a serious world problem, such as cancer, poverty, unfair trade or pollution, as a business opportunity, and made more money as a result.
ÂSome critics of social responsibility believe that companies that are too focused on doing things to improve peopleÂs lives or solve societyÂs problems often get derailed from their top priority of maximizing shareholder returns,Â says Arena. ÂAfter three years researching this issue with corporate leaders and shareholders alike, I believe that these critics have it wrong. Not only do social responsibility and profitability mix, but doing good in the world can lead companies to become more profitable.Â The author asserts that corporate responsibility is one of the most important business trends of the twenty-first century and that companies that ignore its significance risk getting left behind.
Increasingly frustrated with news about corporate scandals, Arena wrote ÂCause for SuccessÂ in order to make the public more aware of what companies are doing right, and what that means for the future. ÂMost people believe that the corporate world is responsible for a large portion of todayÂs worst social and environmental problems,Â says Arena. ÂAnd although this belief is true, it is also true that corporations are better at solving these problems than other entities. More and more companies are waking up to the fact that it is within their best interest to try and do so. This is capitalism at its finest.Â
Arena finds reasons to be optimistic while she examines new business ethics paradigms for doing good and translating that good into profit. From Hewlett-Packard to British Petroleum, Avon, Stonyfield Farm and the Grameen Bank, ÂCause for SuccessÂ profiles two case-study companies per chapter, exploring radical ideas about why ethics-driven companies are todayÂs business trendsetters, how standing up for social justice garners competitive advantage, the bottom-line benefits of serving the worldÂs poor, the potential business rewards of philanthropic partnerships, as well as how some of the worst corporate citizens have become some of the best.
Monique Muhlenkamp, Senior Publicist
415-884-2100 ext. 15
Christine Arena, Author
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