What Was the Hottest Thing at This Year’s American Music Awards? The Tie Lock™

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Tie LockÂ?, a trendy new necktie restraining device which provides men the ability to invisibly restrain their ties, was a hit with A-list celebrities at this years American Music Awards. Celebrity attendees got a unique chance to Â?Secure Their StyleÂ?...

Tie Lock™, a trendy new necktie restraining device which provides men the ability to invisibly restrain their ties, was a hit with A-list celebrities at this years American Music Awards. Celebrity attendees got a unique chance to ‘Secure Their Style’ with ARMA Enterprise's flagship product.

Each year, celebrities are awarded gifts for their contribution to the music industry. Some of the recipients of the Tie Lock™ at this year's awards show included superstars such as Usher, Lenny Kravitz, Pharrell, Lance Armstrong, Rod Stewart, Brooks & Dunn and many others.

"This was a great opportunity for us to build strong brand awareness and gain invaluable exposure for our fashionable new product," says Ryan Addams, president of ARMA Inc. "Each year, the American Music Awards is enjoyed by millions of music fans around the world. In terms of growth, this grand exposure will only add to the incredible momentum that the Tie Lock has been experiencing to date. We were honored to of be afforded the opportunity to share our fashion-setting product with America's most influential trendsetters."

Because the Tie Lock is a simple method to restrain neckties invisibly, it is an easy way for men to contribute to a fashion-forward look by eliminating the need to use other outdated products such as tie clips or pins. Other tie products garner too much attention and dramatically change the wearer's style. A product that works invisibly easily enhances the wearer's style by contributing to an appearance of control, without the use of obvious aids.

For this coming holiday season the Tie Lock™ is available in individual gift sets and a deluxe gift set which includes 2 Tie Locks™ (one 24k plated gold, and the other a mirror-finished steel). Also included with each set is a necktie manual-with necktie knot instructions, as well as a polishing cloth. The deluxe gift set retails for $19.99 and is available at http://www.tie-lock.com or toll free 1-800-491-6867.

About ARMA Enterprises Inc.

ARMA Enterprises Inc. is a developer and innovator of men's accessories that promote professionalism with fashion forward designs. The company's flagship product is the Tie Lock™. The product restrains men's neckties invisibly and causes no damage to the wearer's clothing, unlike all traditional tie clips. Marketing the product invented by their late father, ARMA Enterprises Inc. was founded in 2003 by two brothers. For more information contact (888) 223-5447. The company donates a portion of its profits to the International Committee of the Red Cross.

Holiday Promotion: Win Neckties for a Year! ARMA Enterprises Inc. has teamed up the with oldest online necktie store to provide an exciting Holiday give-away. Every time you make a purchase from Tie-Lock.com, you are entered into a draw for 25 free designer neckties from WildTies.com- a value of up to $2,000. A lucky Tie Lock customer will win an entire year's supply of neckties every single week this Holiday Season from Nov. 15 until Dec. 25 2004. No special terms or strange conditions, just buy a Tie Lock and Good Luck!

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Ryan Addams
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