San Francisco, CA (PRWEB) November 16, 2004
Personal Genesis Publishing announced this week that Ron HorneÂs ground-breaking new book ÂForgotten Faces Â A Window Into Our Immigrant PastÂ is now available to the public via Wal-MartÂs online bookstore. This development marks the continued growth of the bookÂs popularity and availability with online retailers. Fueled by the acceptance of the public library systems as the most comprehensive reference book available on the neglected but beautiful art of photo-ceramic memorial portraiture, ÂForgotten FacesÂ is now represented by every major distributor of books to academic, public and private libraries across the nation. As the first book ever published emphasizing the artistic merit and historical significance of photo-ceramic memorial portraits on tombstones, Personal Genesis Publishing projects library sales to grow exponentially and become its major market in 2005.
A feature article in the San Francisco ChronicleÂs June 19th Bay Area Centerpiece marked the bookÂs publication. At that same time, Amazon.com highlighted the book as the most popular on its subject matter. In September of 2004, the book was evaluated by the San Francisco Public Library System and selected for purchase for all of its 27 branches. Impressed with the bookÂs originality, compelling photographs and comprehensive research on this previously unexplored subject matter, Laura Lent, Adult CollectionÂs Coordinator for the Main Branch issued this formal recommendation ÂForgotten Faces eloquently expresses California's immigrant roots. With well researched essays and moving portraits, I highly recommend this beautiful and unique book.Â
Other assessments of the book were highly complimentary as well. Jim Kerr, News Director and Host of ÂOn the TownÂ for ABC/KNCOÂs radio (8/2/04) called Forgotten Faces Âa fascinating book, beautifully presented.Â Kim Carrow, book reviewer for Odyssey Books and ÂThe UnionÂ newspaper (7/17/04) said of Forgotten Faces - ÂBrimming with rare photographs and historical commentary, this book is captivating.Â
In October, 2004 as Barnes and Noble added ÂForgotten FacesÂ to its on-line listing, this first-of-its-kind book emerged on the wholesale library market. Proclaimed Âan important addition to the study of both cemeteries and immigrant life in the U.S.Â by Gary Collison, Editor of the prestigious journal ÂMarkers, Journal for the Association of Gravestone StudiesÂ the book became recognized as the foremost reference to examine the origins, history and popularity of photo-ceramic portraits as a new record of the immigrant experience. Mr. Collison, in his review published in ÂArt & AntiquesÂ magazine article (12/03) also emphasized the bookÂs appealing presentation of portraits stating ÂForgotten Faces is a stunning gallery, filled with haunting echoes of the past. Â a wonderful selection, beautifully photographed , intimate and captivating images. It gives the reader an Ellis Island experienceÂ
With an original collection of well-preserved examples affirming this neglected art form, Personal Genesis Publishing, entered into separate marketing agreements for the distribution of ÂForgotten FacesÂ to the top four library wholesalers and distributors in the United States. Leading this influential group was Baker & Taylor, Inc., the second largest book distributor in the United States and the largest distributor to libraries in the country. The publisher agreed to partner with Baker & Taylor for national distribution of the book including publication of the title in B&TÂs respected catalog and superannotation listings.
Next, Quality Books, a leader in library distribution added the book to its catalog and placed a significant initial order. Emery-Pratt, a wholesaler specializing in academic, public and private library sales for over four decades, also initiated a direct marketing program focused on ÂForgotten Faces.Â Concurrently, Midwest Library Service, synonymous with superior service to libraries for over forty years, also placed a substantial initial order and represented the book in its listings
The inclusion of Wal-Mart.com as another prominent retail outlet just prior to the holiday season marks another milestone in interest generated for this innovative publication. The series ÂForgotten Faces Â AmericaÂs Lost History,Â represents a completely new photo-history of American immigration. This landmark first book, ÂA Window Into Our Immigrant Past,Â provides a break-through in the study and documentation of American immigrant history. Presenting a collection of 350 memorial portraits of immigrants from 28 different nations during the period 1900-1945, ÂForgotten FacesÂ reveals the beauty and importance of this neglected art form and exposes the continued loss of these national heirlooms from our countryÂs heritage.
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