Bay Meadows Hires Echo Sports & Entertainment Marketing to Lead Them to Victory in Corporate Sponsorship Programs

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Developing Short-term and Long-term Plans to Promote the Track

laden and innovative racetracks in the country and longest continually operating racetrack in California, today announced the collaboration between Bay Meadows and Echo Sports & Entertainment Marketing, a sports, entertainment and lifestyle marketing agency headquartered in San Francisco, California.

Since its inception in 1934, Bay Meadows has been a venue through which the most famous horses, jockeys and trainers have strolled, and where many "firsts" in racing took place. Bay Meadows continues to strive towards excellence by creating corporate partnership programs that include customized branding, advertising, sales, sampling and hospitality opportunities.

“Bay Meadows is an untapped resource that has a lot of potential for growth,” said Doug Nelson, President of Echo. “We look forward to working closely with Bay Meadows management/marketing team and developing platforms to promote the track and increase attendance.”

Echo’s team has extensive sponsorship sales experience throughout the Bay Area working with agencies, properties, events, teams and leagues such as the Bank of the West Tennis Classic, University of California Athletic Department, Oakland Athletics, Sacramento River Cats, 100th Big Game between Stanford and California, SAP Open and the Napa Valley Senior Golf Championship.

“Echo brings to Bay Meadows considerable, successful business and management experience and a true appreciation and understanding of horse racing," said Mike Ziegler, Vice President and General Manager, Operations for Bay Meadows. “Working hand-in-hand with Echo will help Bay Meadows reposition itself as a major player in the Bay Area sports and entertainment marketplace.”

Bay Meadows hit a new landmark by celebrating its 70th anniversary season last week.

About Echo Sports & Entertainment Marketing

Founded in 2003, Echo Sports & Entertainment Marketing is a full-service sports and entertainment firm specializing in strategic marketing solutions, sports sponsorship, brand awareness campaigns and online marketing initiatives. Echo provides strategic counsel to a diverse clientele that seek to extend the value of their marketing efforts by maximizing the use of sports and entertainment. From insightful strategic planning, to creative negotiations and tactical implementation, Echo provides the contacts and resources for clients to achieve their goals. For more information, visit

About Bay Meadows

Bay Meadows, located in San Mateo, California, commenced its inaugural meet in 1934. The racing season at Bay Meadows is divided into a spring meet, which runs approximately 55 days between early April and mid-June, and a fall meet, which runs approximately 50 days between late August and early November. This schedule complements the racing schedule of Golden Gate Fields, which is located approximately 30 miles from Bay Meadows. The facilities at Bay Meadows include a one-mile oval track with 1¼-mile and ¾-mile chutes and a 7/8-mile turf course. MEC acquired the operations of Bay Meadows and leased the facility in November 2000. For more information, visit


Bay Meadows Racing Association    

Mike Ziegler                

(650) 524-1216        

Echo Sports & Entertainment Marketing

Doug Nelson

(415) 981-2500

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