Cube Management has Released its Fall 2004 Edition of its E-Newsletter
Cube Management, providing sales acceleration and sales consulting services to emerging growth and mid-market companies in the technology, manufacturing, healthcare and business service sectors from its Portland, Oregon headquarters, has released its Fall 2004 edition of its E-Newsletter.
(PRWEB) November 16, 2004 -- Cube Management, providing sales acceleration and sales consulting services to emerging growth and mid-market companies in the technology, manufacturing, healthcare and business service sectors from its Portland, Oregon headquarters, has released its Fall 2004 edition of its E-Newsletter.
Outlines of the newsletter articles appear below. Click below to view and subscribe to the Cube Management Newsletter: http://www.cubemanagement.com/news/newsletter.htm
Article #1: Measure Your Marketing ROI
- What is Marketing ROI?
- How is Marketing ROI calculated?
- What are the true purposes of sales tools and marketing communication departments?
Article #2: Beyond Traditional Marcom: Building Marketing That Sells
- How can a company accelerate sales with a tightly focused guerrilla" marketing program?
- Gives 4 assessment questions that need to be asked and answered about your current marketing effort.
- Offers 5 guerrilla marketing solutions that you can implement to maximize marketing ROI.
Article #3: Is it time to hit the reset button on your sales department?
- When should you consider a major sales department overhaul?
- How does your sales department rate on 13 self-assessment questions?
- Does your sales department need a strategy change, a process change, a people change, or all of the above?
Article #4: Overture Pay-Per-Click Case Study -- Why Overture is a B to B" Pay Per Click Bargain
- Gives background on why a healthcare business who could not afford print advertising turned to Pay Per Click to get sales leads.
- Illustrates how Business to Business Pay Per Click advertisers can benefit from both Overture and Google AdWords campaigns.
- Demonstrates why the experts at Cube Management can achieve a higher Pay-Per-Click ROI than a self-managed campaign.
Article #5: Meet the new full-service Cube MarCom department...
Berit McClure, Director of Marketing Communications
Todd Mintz, Internet Marketing Specialist
Michael Sigler, Graphic Design
New Marcom Capabilities:
- Corporate Identity/Logo Development
- Support Collateral & Brochures
- Product Packaging
- Multimedia Advertising
- Website Development/Refresh
- Pay-Per-Click Advertising
- Optimized Press Releases
- Complete Print & Production
- Direct Marketing
- Expert Copywriting & Design
- Search Engine Optimization
- Blog Development
Cube Management is also pleased to announce that Eric Edwards has joined Cube as Director of Business Development. Eric has a decade of experience on the winning side of business and sales development, with a proven track record of success in ramping revenue in the high-tech industry, start-up arena and fast-growth business environments. Eric's diverse background helps firms optimize their strategic efforts in the areas of channel development, software licensing, web analytics, market research, and sales acceleration.
About Cube Management:
Cube Management (http://www.cubemanagement.com, http://increasesales.blogspot.com, http://ppc-pay-per-click.blogspot.com, http://seo-search-engine-optimization.blogspot.com ) provides sales acceleration services to emerging growth and mid-market companies in the technology, manufacturing, healthcare and business service sectors. The experts at Cube work across the entire spectrum of marketing, sales and business development to provide customized solutions that drive revenue and profit growth. Cube combines Strategy, Process & People to produce winning results.
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