Pursuant Lands GSA Schedule Contract with US Federal Government

DC firm now able to provide research-based solutions for government agencies

(PRWEB) November 17, 2004 -- Pursuant, Inc. has successfully negotiated a contract with the General Services Administration (GSA), allowing the company to provide market research and analysis services to all federal agencies. This opportunity opens the door for Pursuant, an ideas-consultancy, to begin providing research-based solutions for government agencies through both qualitative and quantitative research. The contract with GSA specifically allows federal government customers to commission Pursuant to conduct focus groups, Internet surveys, and telephone surveys, effective immediately.

Federal Government customers will join Pursuants growing list of clients -- some of the top names in health care, agriculture, technology, philanthropy, financial services, and education. Clients such as Kaiser Permanente, Dairy Management, Inc., Adventist HealthCare, Action for Healthy Kids, and the American Dietetic Association Foundation, already recognize the value of Pursuants work as a strategic partner.

Pursuant not only completes projects, they invest themselves in my business. They take the time to understand the larger business issues we are facing and how the research will help the organization," said Kate Turner, Senior Consultant, Market Research, Kaiser Permanente.

Melissa Marcello, founder and president of Pursuant, is a published-researcher who has conducted hundreds of quantitative and qualitative studies for NGOs, corporations and government. Previous government clients include the Centers for Disease Control and the Minnesota Department of Health, whom Marcello worked with while a researcher at the University of Wisconsin-Madison, and the Florida Department of Health whom Marcello worked with as an independent consultant.

As a woman-owned, Washington, DC-based, small business, Pursuant is uniquely positioned to work with the federal government on research projects of the highest import. I am very excited about providing government customers with high-quality research and, more importantly, strategic insight that turns data into actionable results," said Melissa Marcello, President, Pursuant, Inc.

Marcello established Pursuant in Washington, DC in February 2002, and is an entrepreneurial social scientist whose background spans from academic researcher at the University of Wisconsin-Madison, to Vice President of SWR Worldwide -- a public opinion research firm owned by Weber Shandwick. Marcello also serves as an adjunct instructor for the Communication, Culture, Technology (CCT) program at Georgetown University.

For more information about Pursuant, please e-mail info@pursuantresearch.com.

For vendor contractor information, please refer to Pursuants catalog information listed in GSA Advantage at www.gsaadvantage.gov. (Contractor #: GS-23F-0444P)

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