Bill Inmon Heads DataDelta Board of Advisors
DataDelta Builds Team of International Industry Veterans: Bill Inmon, David Loshin, Dr. Ramon Barquin, Aaron Zornes, Andrew "Flip" Filipowski, Philip Howard,
Greensboro, NC (PRWEB) November 17, 2004 -- DataDelta, Inc. (www.DataDelta.com) announced today the formation of an international Board of Advisors headed by Bill Inmon, recognized as the "father of the data warehouse" and co-creator of the "Corporate Information Factory."
DataDelta is an innovative startup with unique technology, and I look forward to contributing to its direction and growth", said Inmon.
DataDeltas Board of Advisors has over two centuries combined experience in the fields of data warehousing, data quality, and Customer Data Integration (CDI) and include:
| | - Bill Inmon, Founder & Pres, Inmon Associates, Inc.
- David Loshin, Founder & Pres, Knowledge Integrity, Inc
- Dr. Ramon Barquin, Pres/CEO, Barquin International
- Aaron Zornes, President & Chief Research Officer, The CDI Institute
- Andrew "Flip" Filipowski, Chairman & CEO, SilkRoad Technology
- Philip Howard, Practice Leader, Bloor Research
- James Allburn, President & COO, SRS Technologies
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The support and guidance of DataDeltas Board of Advisors will be instrumental in DataDeltas growth," said Ed Allburn, DataDeltas president and CEO.
DataDelta is currently in talks with angel investors to raise its first round of funding. Its patent-pending technology maximizes the match accuracy of current Customer Data Integration (CDI) de-duping systems for building a Single Customer View" -- a critical component for applications such as Customer Relationship Management (CRM), 1to1 Relationship Marketing, fraud detection/prevention, corporate compliance, Homeland Security and others. DataDelta is unique in that it enhances, not replaces, existing CDI and de-duping solutions such as Oracles Customer Data Hub, Firstlogic, Trillium Software, Ascential, Acxiom, Experian, DataFlux and others. DataDelta works like adding a telescopic sight to enhance a rifles accuracy," explained Allburn.
The CDI market has recently emerged as a hot spot in the industry. Giga Group (acquired by Forrester Research) has projected that CDI will be a $2.2 Billion market in 2005, and a recent CDI Institute Survey indicated the average planned investment in CDI as being $1.2 million. The CDI opportunity has captured the interest of some of the industrys largest competitors, as evidenced by Oracles market entry with its Customer Data Hub earlier this year. Oracle made headlines at that time as CEO Larry Ellison stated, "Integration is a change in our strategy".
At DataDelta we don't make the match engine, we make your current match engine work better," Allburn concludes.
About DataDelta:
DataDeltas patent-pending technology maximizes the match accuracy of current Customer Data Integration (CDI) de-duping systems for building a Single Customer View". DataDelta accomplishes this by providing the worlds only analysis tool for scientifically isolating and quantifying Business Rule Butterfly-Effects" for users to precisely analyze the impact of matching business rule refinements on the entire data warehouse. For more information, contact DataDelta at: http://www.DataDelta.com
DataDelta and Business Rule Butterfly-Effects are trademarks of DataDelta, Inc. All other trademarks are acknowledged as the property of their respective owners.
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