Marketworks Launches New E-mail Marketing Solution in Partnership with Leading E-mail Service Provider ExactTarget

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New Marketworks Mail service will be offered to more than 4,000 existing Marketworks customers. ExactTarget's leading outbound email technology broadens MarketworksÂ? e-commerce solution suite.

Leading e-commerce solutions provider Marketworks announces the launch of Marketworks Mail, an email marketing solution offered in partnership with outbound email software provider ExactTarget. Marketworks Mail will enable more than 4,000 Marketworks customers to create and manage email campaigns to their opt-in subscribers.

Marketworks provides a comprehensive e-commerce solution that helps customers manage and automate core selling processes across multiple online channels. Last year, Marketworks customers collectively sold over $265 million in merchandise and have built significant lists of opt-in email subscribers. Email marketing is a critical solution that will allow them to drive repeat purchases and maximize value from customer relationships.

Marketworks chose ExactTarget for its leadership in the email solutions market, its rich functionality and tremendous ease of use. “Our customers are often small businesses driving very large volumes of orders. They do not have the time to learn a complex solution but need email marketing to further grow their business,” according to Terry Bruehl, Vice President of Sales and Account Services.

Costume Kingdom, a costume seller and Marketworks customer, is an early user of Marketworks Mail. "With Marketworks Mail, we were able to create and send a Halloween costume promotion to thousands of buyers in less than two hours. This will be a fantastic tool for us to increase website sales," says Billy Shields of Costume Kingdom.

Marketworks customers will pay a monthly fee to access the service plus a small volume-based fee for larger volumes of email. According to Marketworks’ CMO, Paul Lundy, “Marketworks Mail provides customers with a market-leading email solution at a small business price.”

About Marketworks:

Marketworks is the leading provider of sales automation software and marketing services for multi-channel online selling. As eBay’s first and largest Certified Solution Provider, and with an international presence in six countries, Marketworks is committed to driving customers’ sales and profits by eliminating operational, channel and geographic barriers of selling online. For further information on the Atlanta-based company, please go to http://www.marketworks.com.

About ExactTarget:

ExactTarget delivers on-demand email software solutions for permission-based email marketing. The Home Depot, General Mills, Scotts, Churchill Downs, Encyclopedia Britannica, and nearly 2,800 organizations worldwide rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. JupiterResearch ranks ExactTarget highest in business suitability in 2004 based on the solution’s usability, strong feature set and dynamic content tool. ExactTarget was ranked a Strong Performer in the 2004 Forrester Wave™ report based on the software’s extreme ease of use and standout capabilities for managing brand consistency and legislative compliance. ExactTarget offers solutions that meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, the company has more than 30 U.S. sales offices. To learn more, go to http://www.exacttarget.com.

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Masami Suzuki
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