D&PL names Brighton agency of record

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Delta and Pine Land Company, the leader in the U.S. cotton seed market, has named Brighton its marketing communications agency of record. Under the new relationship, Brighton will provide D&PL with a full array of integrated communications services, including advertising, public relations, digital/Web, direct marketing and more.

Delta and Pine Land Company, the leader in the U.S. cotton seed market, has named Brighton (http://www.brightondm.com)its marketing communications agency of record. Under the new relationship, Brighton will provide D&PL with a full array of integrated communications services, including advertising, public relations, digital/Web, direct marketing and more. Financial terms were not disclosed.

Based in Scott, Miss., D&PL operates the world’s longest running private cotton breeding program, providing cotton growers with conventional and transgenic cotton seed products in picker, stripper, Pima and Acala types. In addition, D&PL ranks as the third-largest soybean seed company in the South.

“We believe Brighton is the right marketing communications partner for D&PL,” said Peter Peerbolte, marketing director with D&PL. “The whole mix – from Brighton’s comprehensive service offering to their understanding of our business to the core account team – is exactly what we were seeking.”

Roger Yount, president and CEO of Brighton, said, “We are thrilled with this new assignment, and this new partnership. All the ingredients are in place for us to deliver great results for Delta and Pine Land. We look forward to many years of a mutually beneficial relationship.”

About Delta and Pine Land:

Delta and Pine Land Company is a commercial breeder, producer and marketer of cotton planting seed, as well as soybean seed in the Cotton Belt. For almost 90 years, the Company has used its extensive cotton plant breeding programs drawing from a diverse germplasm base to develop improved varieties. Delta and Pine Land (NYSE: DLP), headquartered in Scott, Mississippi, has offices in eight states and facilities in several foreign countries. For more information, please refer to the Company’s website at http://www.deltaandpine.com

About Brighton:

Brighton (http://www.brightondm.com), celebrating its 15th anniversary in 2004, is a full-service independent marketing, advertising, public relations and digital marketing agency serving regional and national clients from its St. Louis headquarters. With more than $35 million in billings, Brighton’s client list includes BASF (http://www.basf.com), Charter Communications (http://www.charter.com), Delta and Pine Land Company (http://www.deltaandpine.com), ELANCO (http://www.elanco.com), Elsevier (http://www.elsevier.com) and University of Missouri-St. Louis (http://www.umsl.edu). Brighton also has a retail subsidiary called Brighton Jordan, serving Dairy Queen (http://www.dairyqueen.com), Suntrup Automotive (http://www.suntrup.com) and Southwest Hearing Centers, with an additional $18 million in billings.

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Deron Johnson
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