Sitka, Alaska (PRWEB) November 18, 2004
Mike Keating, the great, great-grandson of Lou Salmon, himself a catcher and purveyor of fish in 19th century New York state, has felt the stirring of, well, salmon, in his blood for years. That stirring has resulted in a successful Alaska sport fishing charter business, Big Blue Charters, and more recently Big Blue Fisheries, which focuses on providing top drawer wild-caught fresh and smoked Alaska salmon, halibut, shrimp and crab. But picturesque Sitka is a small fishing community far from the big markets of the world. So how to get the seafood to the bigger markets?
The Internet was the obvious choice but Mike and his partner and wife Karen realized that for their Internet venture to be successful they would have to make information about their seafood fare more available to seafood consumers. With a recently designed website already providing some results Â but knowing that more is possible -- the Keatings decided to do as old Lou Salmon did when he provided fish to gentlemanÂs clubs in New York City: optimize for the bigger market.
The result is a website that plainly displays attractive fresh-from-the-cold-waters-of-Alaska salmon, halibut, crab, shrimp and more in a way easily locatable by Internet searchers thanks to search engine optimization. The name http://www.alaskasmokedfish.com tells a big part of the story: itÂs about Alaska fish and other seafood: smoked and fresh frozen. To make it even more appealing, the Keatings even provided a few recipes from Alaskans.
ÂIÂve been fishing Alaska for many years,Â says Mike Keating, Âand smoking fish since I was a kid. I have known for a long time that we could do a great job of combining my knowledge of fish and fishing to bring this high quality food to market.Â
The Keatings are proud they combine fresh, wild-caught fish with 21st century technology in the processing plant and in the marketing to bring a top flight product to the customer.
ÂThe Internet and FedEx makes it possible for us to reach customers all over the world just a day or two after they order,Â Keating said.
He says he likes to think that his great grandfather would have been tickled that someone in his family was selling fish like he used to do....but on a world wide scale.
ÂItÂs in my blood,Â he laughs.
Big Blue Charters and Big Blue Fisheries are owned by Mike and Karen Keating of Sitka, Alaska. Big Blue Charters specializes in taking fishermen to the first class salmon and halibut and rockfish opportunities that are abundant in this unspoiled part of North America. To provide maximum opportunity and flexibility for sport fishermen, Big Blue operates a small fleet of nimble Osprey boats. A growing scrapbook on their website http://www.bigbluecharters.com is full of smiling anglers testifying to good catches of AlaskaÂs salmon, halibut, ling cod and more. Big Blue Fisheries works back in Sitka with the commercial fishermen to bring carefully cared for fish and seafood to the processing plant, and then quickly out the door to consumers almost anywhere FedEx delivers.
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