Latin Pak - Niche Marketing Firm Excels In Reaching Minority Markets

St. Louis, MO (PRWEB) November 17, 2004

Latin-Pak, which began marketing to the Hispanic community from its Los Angeles offices in 1996, has since expanded to target African-Americans, Asians, gay and lesbians, and most recently the baby boomers, with its specialized family of direct mail and alternative direct marketing programs.

“ To be successful, you need to have a complete understanding of your audience and establish realistic budgets,” says Vince Andaloro, the company’s CEO. “ Just because our audience is comprised of minorities, doesn’t mean that it should cost less to market to them effectively. ”

Since its origin in Los Angeles, Latin Pak has grown to include Black-Pak, Asian Pak, Rainbow Pak and Boomer Pak, which offers custom created programs for individual needs. The company also opened a Midwest facility in St. Louis, MO which serves as the company’s corporate headquarters. The centralized location allows for faster production and shipping of its campaigns. Latin Pak continues to maintain a sales office in Los Angeles.

Campaigns utilize newspaper free standing inserts, direct mail, and door-hangers in cities identified as having a large population of its target audience. The programs are customized to effectively reach any US market.

Andaloro believes that what sets the Latin Pak Companies apart from his recent competition is that his company does not re-sell another company’s product. “ We own our programs.” he says. “ We make sure that our campaigns are handled completely in-house from concept to completion.” He continues, “From the earliest stages of research to final distribution of the campaign, our clients know that we are involved every step of the way. It’s this full-service approach that keeps our clients coming back.”

Latin Pak Headquarters is located at 141 Chesterfield Industrial Parkway, Chesterfield, MO 63005.

The company maintains a web site at: http://www.latinpak.com

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